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Calendriers Perpétuels

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PERPETUAL CALENDARS

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The collection of perpetual calendars

This unique collection has been patiently assembled by an avid collector over several decades.

Artifacts of a bygone era, perpetual calendars were considered in the 1950s and 1960s the ideal medium for "modern, perfect, attractive and unalterable advertising".

Chocolat Suchard

1952 – Joseph Marie HUSSON (after)

CHF 890.–

Pneus Dunlop

1954 – Raymond SAVIGNAC

Sold

Appareils dragon

1960 – ANONYMOUS

Sold

Even though they were described as "unalterable" by the manufacturer Albert Gerrer, these glass ads are very fragile. Today, they have become extremely rare.

A collection of this size and quality is unique.
For Galerie 1 2 3, it is an opportunity to write a beautiful page in the history of advertising art.
For amateurs and collectors, it is an extraordinary chance to acquire a few examples of an art form that has now disappeared.

Air Algérie

1960 – ANONYMOUS

CHF 490.–

Compagnie Transatlantique, Calendrier perpétuel

1969 – R. BOUVARD

CHF 490.–

Rubens , Brasserie de Nice

1959 – ANONYMOUS

CHF 475.–

The Perpetual Calendars by A.G.M.

As early as 1949, the workshops of Albert Gerrer in Mulhouse produced the first perpetual calendars with the "vitrophanie" (glass ad) technique.

Albert Gerrer, Les affiches en verre

1952 circa – ANONYMOUS

CHF 490.–

1949

Dunlop 49, as we know, the first perpetual calendar by Albert Gerrer.

Dunlop Fort

1949 – ANONYMOUS

Sold

1950

Union Sénégalaise d'Industries Maritimes, Fours-machines Eymard

Dunlop Fort

1950 – ANONYMOUS

CHF 490.–

Fours-Machines Eymard

1950 – ANONYMOUS

CHF 340.–

U.S.I.M.A, union sénégalaise d'industries maritimes

1950 – ANONYMOUS

CHF 450.–

1951

Cie de Navigation Mixte, Distillerie J. et M. Monier, Air France...

Cie de Navigation Mixte, Algérie Tunisie

1951 – ANONYMOUS

Sold

Etablissements J et M Monier

1951 – ANONYMOUS

Sold

Air France, réseau aérien mondial

1951 – ANONYMOUS

CHF 670.–


An advertisement printed under glass (a "glass poster") is mounted on a small wooden or metal (later plastic) box. Four "windows" reveal, from left to right: the day of the week, the day of the month (from 01 to 31) and the month itself, printed on paper ribbons mounted on rollers. These are manually activated by four small knobs on the side.

Thus, every day, it is possible to change the date in a perpetual "endless" motion..


(N.B: these mechanisms are now between 60 and 70 years old, we advise you to handle them with great care!)


Calendrier ouvert

1955 circa – ANONYMOUS

From 1949 onwards, these perpetual calendars with glass ads became one of the specialities of A.G.M. (Ateliers Albert Gerrer in Mulhouse), which produced thousands of them for dozens of companies, mainly French.

Champagne Mumm Cordon Rouge

1964 – ANONYMOUS

CHF 430.–


The most famous of these companies are Air France, Champagne Mumm Cordon Rouge, Compagnie Générale Transatlantique, Compagnies de Navigation Mixte and Paquet, Chocolat Suchard, Antar, Dunlop Tyres...

Transport and removal companies, hardware stores, brands of beer, cognac and underwear, banks and insurance companies, manufacturers of tools, heaters, pesticides and even ammunition used this advertising tool.

Widely distributed in the companies' branches, these calendars were often given to commercial partners or to good customers. The 1950s and 1960s became the golden age of advertising calendars.

SUCHARD PERPETUAL CALENDARS

FOOD

DRINKS

AIR FRANCE PERPETUAL CALENDARS

SHIPPING COMPANIES

Car & Motor Oil

Transport

Fashion

Industry and hardware

Energy & heating

Banking, jewellery and insurance

Glass advertising

Glass advertising (vitrophanie or vitrauphanie in french) is a technique for applying a more or less transparent image behind a glass plate, a technique derived from mercury or lead mirrors and gold or silver eglomised glass. It is also related to under-glass painting, also called "fixed under glass" ("fixé sous-verre").

This technique was used in advertising from the late 19th century until the 1950s.

Chocolat Lucerna

1900 circa – ANONYMOUS

Sold

Chocolats Lindt & Sprüngli, Berne, Zürich

1900 circa – ANONYMOUS

Sold

To multiply the visual and artistic effects, the "letter painters" use various materials and techniques: paint, stencils, lithographic prints on transparent paper, silkscreens, aluminium, silver or gold foil, and even turtle scales glued like tiles.

St.Moritz & Silsersee

1890 circa – ANONYMOUS

CHF 1230.–


Next came the prints on plastic film glued behind these glass plates, then the self-adhesive plastics fixed to the glass.

Télévision et Coca-Cola

1965 circa – ANONYMOUS

CHF 390.–

Sous-Vêtements Trimeca, survêtements

1956 – ANONYMOUS

CHF 375.–


These "glass plates" were sometimes embellished with barometers, thermometers or advertising clocks (Picon, Invar watches...).

Atlantique-transports

1953 – ANONYMOUS

CHF 440.–

LES AFFICHES EN VERRE, A.G.M.

Albert Gerrer S.A. Mulhouse, catalogue n°4:

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"The A.G.M. Glass Sign.

It holds its place, it is unalterable, and is not affected by the weather. Being always fresh and clean, it is of great value, its brilliancy is incomparable and attracts attention to the place and at the time desired.

It is economical, as its almost unlimited duration permits the amortization over a great number of years. Its mounting and upkeep require no expense.

It is of the first quality; its appearance, its brilliancy and its high style, give it the benefit of the best places without expense.

Our glass signs are essentially of French manufacture; they have been adopted by the elite of the industry, who honour us with their custom. This is the modern advertising. You will find that it is widely employed in other countries for many years past, by the leading houses."

(Excerpt from A.G.M. catalogue n°4, circa 1935)

Glass advertising and the technological mastery of the Ateliers Albert Gerrer in Mulhouse.

In the 1920s and 1930s, Albert Gerrer produced a multitude of advertisements under glass, for the biggest companies present on the French market: Picon, Viandox, La poule au pot, Gitanes, Air France, Omega, Lip, Petrole Hahn, Gevaert Films, among many others.

Plate n°1: Stand-up advertisements for shop-windows
Plate n°2: Advertisements for sticking on windows

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Most of these advertising glass plates had a small chain to suspend them or a metal frame to hang them on.

Plate n°3: Advertisements for hanging up
Plate n°4: Advertisements for fixing outside (with metal frames)

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These glass posters could be mounted as signs, some with lighting, and placed "on a gallows" against shop fronts. They were sometimes decorated with barometers, thermometers or advertising clocks (Picon, Invar watches, etc.).

Plate n°5: Double sided or illuminated advertisements
Plate n°6: Thermometers, barometers, clocks

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Les Affiches en Verre, Albert Gerrer S.A.

The perfect advertisement, attractive and unalterable.

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Catalogue of glass posters by Albert Gerrer, Mulhouse, published in the mid 1950s.




"Prestigious advertising".

The first perpetual calendars with glass posters (Dunlop model 1950 and Suchard model 1954) appeared in this catalogue.

These perpetual calendars, as well as barometers and thermometers on glass posters, became one of A.G.M.'s specialities from 1950 onwards.

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Despite Albert Gerrer's assurances that they would be "unalterable", these glass posters were nevertheless very fragile and have become extremely rare.


A. Gerrer, Les affiches en verres

None – ANONYMOUS

CHF 170.–

Albert Gerrer, Les affiches en verre

1952 circa – ANONYMOUS

CHF 490.–

A. Gerrer, Les affiches en verre

None – ANONYMOUS

CHF 170.–

Chocolat Suchard

1960 – Joseph Marie HUSSON (after)

Sold

Champagne Mumm Cordon Rouge

1956 – ANONYMOUS

Sold

Chocolat Suchard

1954 – Joseph Marie HUSSON (after)

Sold

Cie Gle Transatlantique

1971 – R. BOUVARD

Sold

Crédit Agricole Mutuel du Sud-Est

1969 – Quentin METSYS (after)

Sold
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