(1901 – 1975)
Martin Peikert is a Swiss graphic designer. He was trained at the Ecole des Beaux-Arts in Geneva, from which he graduated in 1921. There he made his first advertising drawings so much he felt called by this field. Peikert found his first job at the famous advertising house Propaganda where he created ads, frames and advertising leaflets. After several stays in Germany and Paris, he returned to Switzerland in 1923 where he was hired by Orell Füssli in Zurich. His work is countless: covers, titles, advertisements, commercials.
In 1927, Peikert opened his own workshop in Zug. He received his first orders for tourist posters, especially for Graubünden, a place that is close to his heart, being the Peikert family's holidays destination.
In 1929, he met his first wife, whom appeared several times in his works. Brunette or blonde, in a bathing suit or an evening dress, she became the muse of his posters at that time.
In 1939, after his divorce, he remarried and moved to the canton of Vaud, in Lonay near Lausanne.
Peikert designed many posters celebrating the area: Villars, Les Diablerets but also the Valais with Montana or Champéry, without forgetting the Bernese Oberland. The use of bright, vivid and contrasting colours in his posters praised his love of nature and the mountains.
Genève, Salon International de l'Automobile
Sbrinz, Der schweizerische Reibkäse
Mürren, Bergbahn, Schweiz, 1650m
Rigi, Schweiz Suisse Switzerland
Pontresina Engadin, Schweiz Suisse Switzerland, first edition
Crans golf alpin plage tennis
Klosters, Graubünden - Grisons
Schuls Tarasp Vulpera Bad, Engadin Schweiz
Champéry, Valais Suisse
Ferrovia Montreux-Oberland-Bernois, Svizzera
Pontresina Engadin, Schweiz Suisse Switzerland
Lac Champex, Valais
Diablerets, Chemin de Fer Aigle - Sépey - Diablerets
Les Diablerets, chemin de fer Aigle-Sepey
Ranisma, bain de beauté
Wengen, la patrie des bons skieurs, Oberland bernois Suisse
Les Diablerets, Chemin de fer Aigle Sépey Diablerets, first edition
Sierre-Montana Valais Suisse
Grindelwald, Berner Oberland Schweiz, Bernese Oberland Switzerland, Oberland Bernois Suisse
Wengen, die Heimat der guten Skifahrer
Zugerland, le pays des cerises
Pontresina, Engadine, 3ème édition (création 1938)
Pontresina Suisse Switzerland
Fribourg, Construction Winckler
Lenzerheide - Valbella, Graubünden Schweiz, Grisons Suisse Switzerland
MOB, Chemin de Fer Montreux Oberland Bernois, Suisse
MOB, Chemin de fer Montreux-Oberland Bernois
St.Moritz les bains, second edition
Pontresina Engadin Schweiz Suisse Switzerland Swizzera
Les Diablerets 1200-3000 m, Suisse - Schweiz - Switzerland
Diablerets, 3ème édition