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Herbert LEUPIN

(1916 – 1999)

“There is no graphically or acting defined Leupin style, but there is only one Leupin”.

Herbert Leupin is one of Switzerland's most popular graphic designers.
He owes his success to the hundreds of posters he designed for Swiss and foreign companies such as Eptinger, Bata, Coca Cola, Bell, Steinfels soaps and Rolex...

Leupin designed his first poster in 1938 for the Swiss Tourist Office (ONST-SVZ), depicting a watch with winter sports scenes depicting the hours.

From 1941 to 1976, Herbert Leupin was also the main poster designer for Eptinger mineral water, producing 37 posters for the company. He even invented the name "Pepita" for Eptinger's new sweetened lemonade, featuring his famous parrot, who adores "the queen of drinks".

In 1956, Herbert Leupin created a poster for Circus Knie featuring a Harlequin clown juggling the 4 letters K N I E on his knee (knie in German), a poster that would become iconic.

His reputation was international, and his posters were exhibited all over the world (Chicago, Toronto, Germany, etc.) and received numerous awards.

"Leupin does not take himself too seriously. He is alternately witty and brilliant, funny and tender. His posters catch your eyes, stick to the memory and often make you laugh…” London Times, 1959

Display only available items

Glückliche Stunden Im Schweizer Winter

1938

CHF 2650.–

Glückliche Ferien Im Schweizer Winter

1939

Sold

Switzerland for winter sunshine

1939

CHF 3250.–

Bell

1939

CHF 1190.–

Silvikrin

1939

Sold

Zwitserland voor een ideale wintervacantie, SVZ (with dutch text).

1939

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Schweiz, Für Schöne AutoFahren die Schweiz, Verbilligtes Touristenbenzin

1939

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En route pour la Suisse

1939

CHF 1290.–

En route pour la Suisse, avant la lettre

1939

CHF 970.–

En route pour la Suisse, Essence touristique à prix réduit

1939

CHF 1290.–

Switzerland for winter sunshine

1939

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A nous les vacances d'hiver

1940

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Ohne Silvikrin

1941

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Montreux - Oberland Bahn,

1941

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Telephonieren

1941

CHF 5850.–

Hamol Ultra 2000, crème solaire

1941

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Telephonieren

1941

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Sans Silvikrine, lotion capillaire

1941

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Elna, elektrische Nähmashine

1942

CHF 1350.–

Binaca, Edel-weisse Zähne

1942

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Dentifrice Serodent

circa 1942

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Braunwald

1942

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Ofen Lüdin, Basel

1942

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Wir haben das Telephon

circa 1942

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PKZ

1942

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Berner Oberland

1942

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Eptinger

1943

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Savon Steinfels, rendement supérieur

1943

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Globus, Alles für den Winter vom Globus

1943

CHF 1290.–

Vacances dans l'Oberland Bernois

circa 1943

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Tenta Storen

1943

CHF 770.–

Bata

1943

CHF 640.–

kristallklarer Empfang mit Telephonrundspruch

1943

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Turmac, Bleu

1943

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Savon Steinfels, rendement supérieur

1944

CHF 1170.–

Eptinger

1944

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Vermouth Noblesse blanc, Genève

1944

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Furka-Oberalp

1944

CHF 900.–

MIlka Suchard

1944

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Lotion vitaminée Panteen, prix de l'affiche suisse

1945

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Pantène, la première lotion capillaire vitaminée

1945

CHF 1640.–

Eptinger

1945

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Savon Steinfels

1945

CHF 1470.–

Pantène, la première lotion capillaire vitaminée

1945

CHF 1760.–

Eptinger

1945

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Panteen, das vitamin-haarwasser.

1945

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Grindelwald

1946

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Furka-Oberalp

1946

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Annabelle magazine

1946

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Steinfels Seife, Extra ausgiebig

circa 1946

CHF 470.–

PKZ

1946

CHF 230.–

Xyreen, Rasierwasser

1947

CHF 650.–

Adelboden 1400m

1947

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Concimi Lonza

1947

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Eptinger, trink lieber

1947

CHF 1960.–

Eptinger...trink lieber Eptinger !

1947

CHF 1360.–

Trink lieber Eptinger !

1947

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Hermes

1947

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Bell, Bindoni

1948

CHF 1170.–

Morges, Fête des Vendanges de la Côte

circa 1948

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Vins Vaudois, Vins Dorés

circa 1948

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Pantène

1948

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... Eptinger löscht

1948

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Floris

1949

CHF 1460.–

Opal cigars

1949

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Pontresina

1949

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Swissair DC-4

1949

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Furka-Oberalp, 2ème édition

1949

CHF 950.–

Ditzler confitures

1949

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Eptinger - auch für den langsten Durst

1949

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Savon Steinfels

1949

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Eptinger

1949

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Viande Ruff

1949

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Swissair DC-4

1949

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Cigares Opal

1949

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Die Weltwoche

1949

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Muttertag, Blumentag, 2 Sonntag in Mai

1950

CHF 520.–

Rabattverein Thalwil U. UMG.

circa 1950

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Foire Suisse d'Echantillons, Bâle

1950

CHF 780.–

Eptinger, gut gelaunt - Prix de l'affiche Suisse 1950

1950

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Swissair

1950

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Perilli Vermouth

circa 1950

CHF 930.–

Eptinger ...luperein, gesund!

1951

CHF 1150.–

Binaca

1951

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Pepita, La reine des boissons au grape-fruit

1951

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Pas un pas sans Bata, prix de l'affiche suisse

1951

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Pepita

1951

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Pas un pas sans Bata

1951

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Pepita, das beste grapefruit getränk

1951

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Suchard La-Do-Ré

1952

CHF 1740.–

Vermouth Noblesse

1952

CHF 1250.–

Bâle, au bord du Rhin, Suisse

1952

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Suchard La Do Ré

1952

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Eptinger Pepita

1952

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Fussganger, Warte, Gehe....auf Bata

1952

CHF 490.–

ROLEX, Watchword of the world

1952

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Stylos à encre Pelikan

1952

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Ford, 50 Années plus de 40 millions

1953

CHF 970.–

Bière Suisse

1953

Price upon request

Chaussures Bata

1953

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Pause, Trink Coca Cola

1953

CHF 2630.–

Bière Suisse

1953

CHF 690.–

Binaca

1953

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Coca-Cola, rafraîchissant

1953

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Provinor, Walliser Traubensaft, Provins - Valais

1953

CHF 590.–

Pause, Trink Coca Cola

1953

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Provinor, jus de raisins du Valais - Provins

1953

CHF 590.–

Eptinger

circa 1953

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Pause, Trink Coca-Cola

1954

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Fiera Svizzera, Basilea

1954

CHF 640.–

Genève Mars 1954, 24e Salon International Automobile Moto Cycle

1954

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24me Salon Internationale automobile moto cycle Genève

1954

CHF 1260.–

FORD FORD FORD FORD

1954

CHF 3450.–

Bata

1954

CHF 730.–

Grindelwald, Berner Oberland, Schweiz

circa 1955

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Tribune de Lausanne

1955

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Bata

1955

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Suze

1955

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Feuille d'Avis de Lausanne

1955

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Bata

1955

CHF 2360.–

Grindelwald

circa 1955

CHF 1670.–

Bata

1955

CHF 1170.–

Vermouth Noblesse, blanc et rouge, édition rose

circa 1955

Sold

Knie

1956

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Agfa films

1956

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Ford

1956

CHF 1630.–

Paper Mate new Capri

1956

CHF 930.–

Pepita

1956

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Paper Mate new Capri

1956

CHF 790.–

Cigarettes Maryland, Stella Filtra

1956

CHF 840.–

Für die gesundheit Eptinger Mineralwasser.

1956

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Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera

1956

CHF 2360.–

Paper Mate 7.50

1956

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Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera

1956

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Cigarettes Maryland, Stella Filtra

1956

CHF 1170.–

Swissair DC-7

1956

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Renault Dauphine

1956

CHF 930.–

Knie, Cirque Knie

1956

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Knie Otarie, 1ère édition

1957

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Grapefruit Pepita

1957

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Dauphine Renault

1957

CHF 1250.–

Foire Suisse, Bâle

1957

CHF 430.–

Schweitzer Mustermesse, Basel

1957

CHF 510.–

Pepita

1958

CHF 2460.–

Globus, Freizeit-Dein zweites Leben!

1958

CHF 570.–

Pepita

1958

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Mit der Bahn an die Sonne

1958

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Vermouth Noblesse

circa 1958

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Eptinger, Mineral-Wasser

1958

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Eptinger

1959

CHF 870.–

Sport Toto

1959

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Lausanne Imprimeries Réunies S.A., Typo, Offset

1959

CHF 460.–

TAT, Kräftig!

1959

CHF 870.–

Knie, 40 Jahre Schweizer National Circus

1959

Sold

Pepita grapefruit

1959

CHF 790.–

Lausanne Imprimeries Réunies S.A., Typo, Offset

1959

CHF 1290.–

Rolex

1959

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TAT, Kräftig!

1959

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Knie

1959

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Knie, 40 ans cirque national suisse

1959

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Rolex

1959

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Kolynos ...neu!

1960

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Rössli

circa 1960

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Pepita Grapfuit

1960

CHF 320.–

Eptinger

1960

CHF 930.–

Bata Air-Boot, la botte avec aération

1960

CHF 330.–

Davos Parsenn, Schweiz

1960

Sold

Kolynos ...nuovo!

1960

CHF 1260.–

Malto Kneipp, ...Anche solubile

1960

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Knie

1961

CHF 990.–

Bata, rock'n roll

1961

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Eptinger

1961

CHF 690.–

Pepita ... das echte

1961

CHF 370.–

Genève, Salon International de l'Auto

1962

CHF 970.–

Genève, Salon International de l'Automobile, 1962

1962

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CFF, abonnements demi-tarifs

1962

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Eptinger

1962

CHF 720.–

TAT, ...sachen!

1963

CHF 590.–

Revue l'Oeil, prix de l'affiche Suisse 1963

1963

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Pepita, le Vrai, das Echte, la Vera

1963

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Bata 39.90 swiss made: pluie, averses, froid, neige, boue, verglas

1963

CHF 560.–

Eptinger, Eptingen

1964

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Televisione

1964

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Télévision

1964

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Cirque Knie

circa 1965

CHF 990.–

Switzerland... de echte Zwitserse Kaas

1967

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Switzerland...le vrai fromage suisse

1967

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Die Tat

1968

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Brissago e Ronco s/Ascona

1968

CHF 860.–

Pepita Grapefruit

1968

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CFF, Pour les moins jeunes un abonnement à 50 francs

1969

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Sonntagsbillette, SBB, Einfach für retour

1970

CHF 760.–

Genève, 41ème Salon Auto, 11-21 Mars 1971

1971

CHF 830.–

KNIE

1971

Sold

Genève, 41e Salon Auto, 1971

1971

CHF 450.–

Pepita

1972

CHF 930.–

Pepita

circa 1973

Sold

Pepita

1974

CHF 830.–

Basler Revue

1974

CHF 610.–

Eptinger

1976

CHF 750.–