Herbert LEUPIN
(1916 – 1999)
“There is no graphically or acting defined Leupin style, but there is only one Leupin”.
Herbert Leupin is one of Switzerland's most popular graphic designers.
He owes his success to the hundreds of posters he designed for Swiss and foreign companies such as Eptinger, Bata, Coca Cola, Bell, Steinfels soaps and Rolex...
Leupin designed his first poster in 1938 for the Swiss Tourist Office (ONST-SVZ), depicting a watch with winter sports scenes depicting the hours.
From 1941 to 1976, Herbert Leupin was also the main poster designer for Eptinger mineral water, producing 37 posters for the company. He even invented the name "Pepita" for Eptinger's new sweetened lemonade, featuring his famous parrot, who adores "the queen of drinks".
In 1956, Herbert Leupin created a poster for Circus Knie featuring a Harlequin clown juggling the 4 letters K N I E on his knee (knie in German), a poster that would become iconic.
His reputation was international, and his posters were exhibited all over the world (Chicago, Toronto, Germany, etc.) and received numerous awards.
"Leupin does not take himself too seriously. He is alternately witty and brilliant, funny and tender. His posters catch your eyes, stick to the memory and often make you laugh…” London Times, 1959
Glückliche Stunden Im Schweizer Winter
1938
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Switzerland for winter sunshine
1939
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Silvikrin
1939
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En route pour la Suisse, Essence touristique à prix réduit
1939
CHF 1290.–
Schweiz, Für Schöne AutoFahren die Schweiz, Verbilligtes Touristenbenzin
1939
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Zwitserland voor een ideale wintervacantie, SVZ (with dutch text).
1939
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Switzerland for winter sunshine
1939
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En route pour la Suisse
1939
CHF 1290.–
Bell
1939
Price upon request
Glückliche Ferien Im Schweizer Winter
1939
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En route pour la Suisse, avant la lettre
1939
CHF 970.–
A nous les vacances d'hiver
1940
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Ohne Silvikrin
1941
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Telephonieren
1941
CHF 5850.–
Sans Silvikrine, lotion capillaire
1941
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Montreux - Oberland Bahn,
1941
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Hamol Ultra 2000, crème solaire
1941
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Telephonieren
1941
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Braunwald
1942
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PKZ
1942
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Wir haben das Telephon
circa 1942
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Binaca, Edel-weisse Zähne
1942
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Dentifrice Serodent
circa 1942
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Berner Oberland
1942
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Elna, elektrische Nähmashine
1942
CHF 1350.–
Ofen Lüdin, Basel
1942
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Globus, Alles für den Winter vom Globus
1943
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Savon Steinfels, rendement supérieur
1943
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Turmac, Bleu
1943
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kristallklarer Empfang mit Telephonrundspruch
1943
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Vacances dans l'Oberland Bernois
circa 1943
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Bata
1943
CHF 640.–
Eptinger
1943
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Tenta Storen
1943
CHF 770.–
MIlka Suchard
1944
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Savon Steinfels, rendement supérieur
1944
CHF 1170.–
Eptinger
1944
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Furka-Oberalp
1944
CHF 900.–
Vermouth Noblesse blanc, Genève
1944
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Savon Steinfels
1945
CHF 1470.–
Eptinger
1945
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Panteen, das vitamin-haarwasser.
1945
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Pantène, la première lotion capillaire vitaminée
1945
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Lotion vitaminée Panteen, prix de l'affiche suisse
1945
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Pantène, la première lotion capillaire vitaminée
1945
CHF 1640.–
Eptinger
1945
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PKZ
1946
CHF 230.–
Furka-Oberalp
1946
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Grindelwald
1946
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Steinfels Seife, Extra ausgiebig
circa 1946
CHF 470.–
Annabelle magazine
1946
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Eptinger, trink lieber
1947
CHF 1960.–
Adelboden 1400m
1947
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Concimi Lonza
1947
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Xyreen, Rasierwasser
1947
CHF 650.–
Hermes
1947
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Eptinger...trink lieber Eptinger !
1947
CHF 1360.–
Trink lieber Eptinger !
1947
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Bell, Bindoni
1948
CHF 1170.–
Morges, Fête des Vendanges de la Côte
circa 1948
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... Eptinger löscht
1948
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Pantène
1948
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Vins Vaudois, Vins Dorés
circa 1948
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Opal cigars
1949
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Ditzler confitures
1949
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Furka-Oberalp, 2ème édition
1949
CHF 950.–
Swissair DC-4
1949
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Viande Ruff
1949
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Swissair DC-4
1949
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Cigares Opal
1949
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Die Weltwoche
1949
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Pontresina
1949
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Eptinger
1949
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Eptinger - auch für den langsten Durst
1949
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Floris
1949
CHF 1460.–
Savon Steinfels
1949
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Rabattverein Thalwil U. UMG.
circa 1950
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Swissair
1950
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Perilli Vermouth
circa 1950
CHF 930.–
Muttertag, Blumentag, 2 Sonntag in Mai
1950
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Eptinger, gut gelaunt - Prix de l'affiche Suisse 1950
1950
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Foire Suisse d'Echantillons, Bâle
1950
CHF 780.–
Binaca
1951
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Pepita, das beste grapefruit getränk
1951
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Eptinger ...lupenrein, gesund!
1951
CHF 1150.–
Pas un pas sans Bata, prix de l'affiche suisse
1951
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Pas un pas sans Bata
1951
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Pepita, La reine des boissons au grape-fruit
1951
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Pepita
1951
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Vermouth Noblesse
1952
CHF 1250.–
Suchard La Do Ré
1952
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Eptinger Pepita
1952
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Suchard La-Do-Ré
1952
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ROLEX, Watchword of the world
1952
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Stylos à encre Pelikan
1952
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Bâle, au bord du Rhin, Suisse
1952
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Fussganger, Warte, Gehe....auf Bata
1952
CHF 490.–
Chaussures Bata
1953
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Pause, Trink Coca Cola
1953
CHF 2230.–
Eptinger
circa 1953
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Pause, Trink Coca Cola
1953
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Binaca
1953
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Coca-Cola, rafraîchissant
1953
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Bière Suisse
1953
CHF 790.–
Bière Suisse
1953
CHF 690.–
Provinor, jus de raisins du Valais - Provins
1953
CHF 590.–
Ford, 50 Années plus de 40 millions
1953
CHF 970.–
Provinor, Walliser Traubensaft, Provins - Valais
1953
CHF 590.–
FORD FORD FORD FORD
1954
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Fiera Svizzera, Basilea
1954
CHF 640.–
24me Salon Internationale automobile moto cycle Genève
1954
CHF 1260.–
Genève Mars 1954, 24e Salon International Automobile Moto Cycle
1954
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Pause, Trink Coca-Cola
1954
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Bata
1954
CHF 730.–
Bata
1955
CHF 2360.–
Suze
1955
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Grindelwald, Berner Oberland, Schweiz
circa 1955
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Bata
1955
CHF 1170.–
Feuille d'Avis de Lausanne
1955
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Bata
1955
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Grindelwald
circa 1955
Price upon request
New
Vermouth Noblesse, blanc et rouge, édition rose
circa 1955
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Tribune de Lausanne
1955
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Knie
1956
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Ford
1956
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Agfa films
1956
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Knie, Cirque Knie
1956
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Paper Mate 7.50
1956
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Paper Mate new Capri
1956
CHF 930.–
Paper Mate new Capri
1956
CHF 790.–
Cigarettes Maryland, Stella Filtra
1956
CHF 1170.–
Cigarettes Maryland, Stella Filtra
1956
CHF 840.–
Renault Dauphine
1956
CHF 930.–
Für die gesundheit Eptinger Mineralwasser.
1956
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Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera
1956
CHF 2160.–
Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera
1956
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Swissair DC-7
1956
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Pepita
1956
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Foire Suisse, Bâle
1957
CHF 290.–
Schweizer Mustermesse, Basel
1957
CHF 290.–
Dauphine Renault
1957
CHF 1250.–
Schweitzer Mustermesse, Basel
1957
CHF 390.–
Knie Otarie, 1ère édition
1957
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Grapefruit Pepita
1957
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Globus, Freizeit-Dein zweites Leben!
1958
CHF 570.–
Mit der Bahn an die Sonne
1958
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Vermouth Noblesse
circa 1958
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Pepita
1958
Price upon request
Pepita
1958
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Eptinger, Mineral-Wasser
1958
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Knie, 40 Jahre Schweizer National Circus
1959
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Rolex
1959
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TAT, Kräftig!
1959
CHF 870.–
Rolex
1959
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Knie
1959
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Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 1290.–
TAT, Kräftig!
1959
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Pepita grapefruit
1959
CHF 790.–
Sport Toto
1959
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Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 460.–
Knie, 40 ans cirque national suisse
1959
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Eptinger
1959
CHF 870.–
Kolynos ...neu!
1960
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Pepita Grapfuit
1960
CHF 320.–
Kolynos ...nuovo!
1960
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Bata Air-Boot, la botte avec aération
1960
CHF 330.–
Malto Kneipp, ...Anche solubile
1960
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Eptinger
1960
CHF 930.–
Davos Parsenn, Schweiz
1960
CHF 1960.–
Rössli
circa 1960
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Bata, rock'n roll
1961
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Pepita ... das echte
1961
CHF 370.–
Knie
1961
CHF 990.–
Eptinger
1961
CHF 690.–
CFF, abonnements demi-tarifs
1962
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Eptinger
1962
CHF 720.–
Genève, Salon International de l'Automobile, 1962
1962
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Genève, Salon International de l'Auto
1962
CHF 970.–
Pepita, le Vrai, das Echte, la Vera
1963
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Revue l'Oeil, prix de l'affiche Suisse 1963
1963
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Bata 39.90 swiss made: pluie, averses, froid, neige, boue, verglas
1963
CHF 560.–
TAT, ...sachen!
1963
CHF 590.–
Télévision
1964
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Eptinger, Eptingen
1964
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Televisione
1964
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Cirque Knie
circa 1965
CHF 990.–
Switzerland...le vrai fromage suisse
1967
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Switzerland... de echte Zwitserse Kaas
1967
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Pepita Grapefruit
1968
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Die Tat
1968
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Brissago e Ronco s/Ascona
1968
CHF 860.–
CFF, Pour les moins jeunes un abonnement à 50 francs
1969
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Sonntagsbillette, SBB, Einfach für retour
1970
CHF 760.–
KNIE
1971
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Genève, 41e Salon Auto, 1971
1971
CHF 450.–
Genève, 41ème Salon Auto, 11-21 Mars 1971
1971
CHF 830.–
Pepita
1972
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Pepita
circa 1973
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Basler Revue
1974
CHF 610.–
Pepita
1974
CHF 830.–