Menu

Leonetto CAPPIELLO

(1875 – 1942)

Leonetto Cappiello became renowned during the poster boom period in the early 20th century. He transcended the poster from the street to the level of fine Art. He collaborated with the journal “Frou-Frou”, for which he created his first poster in 1901.

In 1903 he designed his poster for ‘Chocolat Klaus’ which depicts a woman dressed in green rides a red horse at a unified a black background. The text ‘Chocolat Klaus’ stands out in bright yellow. The impact of this poster was immediate – clients asked for the chocolates ‘with the red horse’. This was the beginning of modern publicity and the comprehension of its techniques.

By transgressing the artistic traditions of the Belle époque, he liberated the poster from its constraints and declared the arrival of a totally new direction that would transform graphic art during the 20th century.
Cappiello’s method was based on the visual surprise: the poster’s image visually leaps out and easily attracts the attention of passersby. He used characters, animals, clowns or masked faces contrasted in a colorful or black background to sell many products. Often the chosen figure was not related with the product. His style was to use a strong starting concept, together with dominant lines, curves and intense colors.

From 1901 to 1939, Cappiello produced nearly 550 posters for French, Italian, Spanish, Portuguese and Swiss companies, which have became mythical in poster history.

Display only available items

Le passé de la comédie française

circa 1900

CHF 580.–

Cachou Lajaunie, Antinicotino indispensable a los fumadores

1900

Sold

Corset le Furet maintient mais ne comprime pas

1901

Sold

Chocolat Klaus

1903

CHF 12300.–

Maurin Quina, Le Puy

1906

CHF 1250.–

Biscuiterie Union dans toutes les bonnes épiceries - Produit de suralimentation

circa 1906

CHF 1480.–

Maurin Quina, Le Puy

1906

Sold

Cognac Pellisson, Père & Co

1907

Sold

Angelus, Liqueur des Salésiens de Dom Bosco

1907

CHF 630.–

Cognac Pellisson, Père & Co

1907

CHF 2250.–

New

Cognac Pellisson Père & Co.

1907

NewSold

Fernet-Branca, Fratelli Branca Milan, le Roi des Amers

1909

Sold

Chambéry Reynaud, vermout blanc

circa 1910

Sold

Biscotines Union

circa 1910

CHF 1400.–

Cinzano Vermouth Torino

1910

Sold

Cinzano, Vermouth Torino

1910

Sold

Omega

circa 1910

CHF 120.–

Bénédictine, La grande liqueur Française

circa 1910

Sold

Bière du Fort-Carré, anno 1544

circa 1911

CHF 1470.–

Bière du Fort-carré, Bock Diamant, anno 1544

circa 1911

Sold

Persil économise le linge, blanchit par l'oxygène sans brûler

circa 1911

Sold

Agua de Vilajuiga

1912

CHF 1620.–

Je ne fume que le Nil, papier à cigarettes

1912

CHF 3360.–

Zenith

circa 1912

CHF 6250.–

Société française de munitions de chasse, de tir et de guerre

circa 1912

CHF 1300.–

Papier à Cigarettes JOB, création 1912, Cappiello 228

circa 1915

Sold

Le fumeur avisé ne fume que le Nil

circa 1915

CHF 90.–

Les pansements "La Croix-Soleil"

1919

CHF 770.–

Champagne de Castellane, Epernay

circa 1920

CHF 220.–

Cachou Lajaunie

1920

Sold

Chocolat Klaus, Bouchées assorties

circa 1920

CHF 330.–

Cinzano, le meilleur apéritif

circa 1920

CHF 400.–

Je ne fume que le Nil

circa 1920

CHF 100.–

Campari Cordial liquor

circa 1920

CHF 2210.–

Banque Nationale de Crédit, Emprunt National 1920

1920

Sold

Chocolat Klaus

circa 1920

CHF 330.–

Le Nil, Je ne fume que le Nil, papiers à cigarettes

circa 1920

CHF 190.–

Panamose Thermometer rend un vêtement neuf

circa 1920

Sold

Campari, Bitter Campari, the large Orange Peel (Jester)

1921

CHF 9700.–

Campari. Bitter Campari 1921, Orange peel

1921

Sold

Campari. Bitter Campari, the small orange peel (Jester)

1921

CHF 2920.–

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

Sold

Campari. Bitter Campari, the small orange peel

1921

CHF 1960.–

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

CHF 3650.–

Contratto champagne

1922

CHF 4200.–

Contratto Champagne

1922

Sold

Parapluie-Revel, Lyon France

1922

Sold

Crémant du Roi, Veuve Amiot, grands vins mousseux

1922

CHF 3930.–

Vodka Relsky

circa 1925

CHF 1970.–

New

Contratto, Cannelli, vermouth

1925

CHF 390.–

Vodka Relsky

circa 1925

CHF 1270.–

New

Vodka Relsky

circa 1925

CHF 4260.–

Le Thermogène combat toux, grippe, douleurs rhumatismales

circa 1925

CHF 240.–

Bourdou, grand quinquina apéritif contre les fièvres

1926

Sold

il Themogène genera il calore e guarisce: tossi reumatismi lombaggine ecc.

1929

Sold

Nitrolian, sec aussitôt peint, Bruxelles

1929

Sold

Parapluie Revel, Lyon

1929

Sold

Le bas Revel, Lyon

1929

CHF 2500.–

Chocolat Frigor

1929

Sold

Parapluie Revel

1929

CHF 215.–

Parapluie Revel, Lyon

1929

Sold

Florio et Cinzano, les meilleures apéritifs

1930

Sold

Le café Martin

circa 1930

CHF 220.–

Margarine Axa, garantie fraiche

1931

Sold

Toblerone (création 1932)

1933

Sold

Buvez du vin et vivez joyeux

1933

Sold

Baudin, la cuisinière des cuisinières

1933

CHF 1770.–

Grand beurre de Normandie, Gautier carton publicitaire

1933

Sold

France

1937

CHF 1500.–

Frankreich

1937

CHF 1200.–

Chapeaux Mossant

1938

Sold

Chapeaux Mossant

1938

Sold

Toujours bien coiffé, O CAP mousse - lave - coiffe - parfume

circa 1938

Sold

Chocolat Klaus depuis 1856

circa 1940

Sold

Conserves Barbier Dauphin

1948

CHF 1200.–

Le fusil Darne

1948

CHF 1260.–

Le thermogène engendre la chaleur et combat: toux et rhumatismes, 1949 late autorized edition

1949

CHF 850.–

Le Thermogène engendre la chaleur

circa 1949

CHF 770.–

Liquor Relsky

circa 1950

CHF 140.–

Vermouth Martini, second authorized edition

circa 1957

CHF 1220.–

New

Cappiello, Musée d'Art et d'Histoire - Genève 1962

1962

Sold