Chocolat Klaus – Vintage poster – Leonetto CAPPIELLO – 1920

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Label Chocolat Klaus


circa 1920

CHF 330.–

Backed on cotton canvas and Canson acid-free paper

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22 x 28 cm
8 x 11 inch

This label was posted on the top of the large wooden box full of Klaus Chocolate, Signed " d'après Cappiello". It remains the logo of this Swiss chocolate company during 50 years. Created in 1903 by Leonetto Cappiello, this poster was a revolution in the Art of the advertisement poster. Seeing it, people were asking for the "red horse chocolate". At the end of the Art Nouveau period, this avant-garde poster announces the Art Deco and the beginning of the "Cappiello style" and gives liberty to the Art of the publicity.

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