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Emil CARDINAUX

(1877 – 1936)

Emil Cardinaux, born in Bern in 1877, is one of the most important founders of the art of posters in Switzerland. After studying fine art in Munich, Cardinaux moved permanently in Switzerland and worked as a landscape painter.

In 1908, Emil Cardinaux designed the first "modern" tourism poster.

The Swiss government commissioned him to design a poster to promote the Matterhorn and Zermatt. Inspired by the paintings of Ferdinand Hodler, he freed the tourist poster from all realistic constraints and created a new, simpler and more dynamic graphic language. A monument to the glory of the Matterhorn, the image is reduced to its simplest expression, with no excess detail to hide the aesthetic value of its subtle play of colours, achieved through the exceptional quality of the lithographic printing process. A luminous, flamboyant Matterhorn overlooks a valley plunged into shadow.

This avant-garde poster revolutionised the representation of the tourist poster, influencing many Swiss artists and graphic designers and making Emil Cardinaux known internationally.

In addition to the Swiss tourist posters, Emil Cardinaux collaborated among others for the shoe brand "Bally" (1920), the chocolates "Villars" and "Tobler" (Toblerone).

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Chocolat de Villars, Fribourg

1905

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Zweisimmen, III Internationales Alpines Ski-Rennen, Ski-Club Bern

1905

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Bern, Schweiz Switzerland Suisse

1906

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IIème course de ski à Zweisimmen, Ski-Rennen

1906

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Bern, Schweiz Switzerland Suisse

1906

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Schützen Fest Laupen

1907

CHF 1430.–

Zermatt poster without the text

1908

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Zermatt, Matterhorn 4505m Schweiz.

1908

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Zermatt, Matterhorn 4505m Schweiz.

1908

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Zermatt, Matterhorn 4505m Schweiz.

1908

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Coupe Gordon Benett, Courses internationales de Ballons, Zurich

1909

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Sommer in Graubünden, Schweiz

1909

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Coupe Gordon Bennett

1909

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Matterhorn

circa 1910

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Jungfrau-Bahn, Berner Oberland Schweiz

1910

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Jungfrau-Bahn

1910

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Zermatt, Matterhorn Cervin

circa 1910

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Maskenball, Zürich

1911

CHF 2870.–

Haase Conserven Rorschach.

1914

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Swiss National exhibition, Berne, 1914

1914

CHF 970.–

Rhaetian Railway, Grisons, Castle of Tarasp

1914

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Gothard, Schweiz, SBB

1914

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Berna Kraftwagen

1914

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Exposition Nationale Suisse, Berne

1914

CHF 1900.–

Rhätische Bahn, Graubünden Schweiz

1914

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Cigarettes Orientales Salomé

1914

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Matterhorn

circa 1915

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Rhätische Bahn, Graubünden Schweiz, Silsersee Oberengadin

1916

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Bei Kandersteg, Berner Oberland

1916

CHF 2360.–

Automobiles Martini

1916

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Chemin de Fer Rhétique, Lac de Sils Haute-Engadine, Grisons Suisse

1916

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Teppishhaus Schuster & Co, St.Gallen & Zürich

1916

CHF 2650.–

Davos

1918

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St. Moritz

1918

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Kinder Jacken, B. Fehlbaum Bern

1919

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Oui pour la Société des Nations

1920

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Oui à la société des Nations

1920

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Oui pour la Société des Nations

1920

CHF 45.–

St Moritz, Palace Hotel

1920

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St Moritz, Palace Hotel

1920

CHF 19600.–

Oui pour la Société des Nations

1920

CHF 1560.–

St Moritz, Palace Hotel

1920

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Lötschberg - Berne

1921

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Winter in der Schweiz

1921

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L'hiver en Suisse

1921

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Winter in der Schweiz

1921

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Palace Hotel St.Moritz, Golf

1921

CHF 9700.–

Schweizerische Alpenposten, Simplon Grimsel Furka Oberalp Gotthard Klausen Maloya.

1922

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Votation contre l'impôt fédéral direct

1922

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Schweizerische Alpenposten

1922

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Grisons, L'été dans les Grisons, Suisse

1923

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Grisons, Ideal summer in The Grisons, Switzerland

1923

CHF 3900.–

Vulpera Tarasp, Suisse

1923

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Pro Juventute, Vente de timbres et cartes au profit de l'enfance en âge scolaire

1923

CHF 990.–

Hinterstockensee

1924

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Chaussures Bally

1924

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Chaussures Bally

1924

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Teppischhaus Schuster & Co, Zürich

1924

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Jungfrau-Bahn, Berner Oberland Schweiz.

1924

CHF 6370.–

Wengeralpbahn, Berner Oberland, Schweiz

1924

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Teppishhaus Schuster & Co, Zürich

1924

CHF 2600.–

Jungfraubahn, Schweiz

1925

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IXe Exposition Suisse d'agriculture, sylviculture et d'horticulture 1925

1925

CHF 940.–

Chemin de Fer de la Jungfrau, Oberland Bernois Suisse

1925

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Bally, Chaussures

1927

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Chemin de fer de la Jungfrau, Jungfraujoch, 3457m, Suisse

1928

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Chemin de Fer de la Jungfrau, 3457m Jungfraujoch Suisse

1928

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Autocars postaux suisses

1928

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Jungfraubahn, Berner Oberland, Schweiz

1928

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Jungfraubahn, Jungfraujoch, 3457m, Schweiz

1928

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La ligne électrique du Simplon, Suisse

1928

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Peaceful Switzerland

circa 1928

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The Electric Simplon Line, Switzerland

1928

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Chaussures de sport Bally

1928

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Altweg & Schwabb

circa 1930

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Jungfrau bahn, Jungfraujoch, 3457m Schweiz

circa 1930

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Jungfrau-Railway, Bernese Oberland, 3457m, Switzerland

circa 1930

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Jungfrau-Railway, Jungfraujoch, Bernese Oberland

circa 1930

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Contre La Politique de la Rue Pour l'Ordre Démocratique, Protection de l'Ordre Public OUI

1934

CHF 1170.–

Bally, Qualitäts-Schuhe

1935

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Het Zwitsersche Jaar

1939

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L'Année de la Suisse

1939

CHF 760.–

1939 l'Année de la Suisse, Exposition Nationale Suisse à Zürich

1939

CHF 490.–

1939 l'Année de la Suisse, Exposition Nationale Suisse à Zürich

1939

CHF 990.–

L'Anno della Svizzera

1939

CHF 990.–

Die Simplonlinie an den Gestaden des genfersees, Schweiz

1949

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La Ligne du Simplon, sur les rives du Léman

1949

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La Ligne du simplon sur les rives du Léman, Suisse

1949

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The Simplon Line, Along the shore of the Lake of Geneva, Switzerland

1949

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La Linea del Sempione sulle rive del Lemano, Svizzera

1949

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La Ligne du Simplon

1949

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