Rare original stone-lihographic print by Emile Cardinaux, signed in the stone and printed by Wolfsberg in Zürich. Showing the same view as the poster. The exact date of this lithography is not known, but for sure it was circa 1910. The actual colors of our photography are really not real. The original colors are much nicer, as on the original poster. In 1908, inspired by the visually powerful work of Ferdinand Hodler, the painter Emile Cardinaux designed an avant garde poster for Zermatt. Drawn in a style, rather daring for its time, it is a monument to the beauty of the Matterhorn, blazing with colour and over hanging a valley cast in shadow. The image is reduced to its most essential form of expression and no excess detail is allowed to interfere with the aesthetic value of the subtle play of colour, enhanced by the lithographic printing process. Cardinaux's revolutionary poster freed the tourist poster from any realistic constraints and created a more dynamic graphic language. This poster would later influence numerous Swiss artists. This Cardinaux fine stone lithography is a master piece in the Swiss poster History. To read more about Zermatt vintage posters go to the page "poster news", we wrote an article about those. SOLD
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
