Emil CARDINAUX
(1877 – 1936)
Emil Cardinaux, born in Bern in 1877, is one of the most important founders of the art of posters in Switzerland. After studying fine art in Munich, Cardinaux moved permanently in Switzerland and worked as a landscape painter.
In 1908, Emil Cardinaux designed the first "modern" tourism poster.
The Swiss government commissioned him to design a poster to promote the Matterhorn and Zermatt. Inspired by the paintings of Ferdinand Hodler, he freed the tourist poster from all realistic constraints and created a new, simpler and more dynamic graphic language. A monument to the glory of the Matterhorn, the image is reduced to its simplest expression, with no excess detail to hide the aesthetic value of its subtle play of colours, achieved through the exceptional quality of the lithographic printing process. A luminous, flamboyant Matterhorn overlooks a valley plunged into shadow.
This avant-garde poster revolutionised the representation of the tourist poster, influencing many Swiss artists and graphic designers and making Emil Cardinaux known internationally.
In addition to the Swiss tourist posters, Emil Cardinaux collaborated among others for the shoe brand "Bally" (1920), the chocolates "Villars" and "Tobler" (Toblerone).
Schützen Fest Laupen
1907
CHF 1430.–
Maskenball, Zürich
1911
CHF 2870.–
Swiss National exhibition, Berne, 1914
1914
CHF 970.–
Exposition Nationale Suisse, Berne
1914
CHF 1900.–
Bei Kandersteg, Berner Oberland
1916
CHF 2360.–
Teppishhaus Schuster & Co, St.Gallen & Zürich
1916
CHF 2650.–
St Moritz, Palace Hotel
1920
CHF 19600.–
Oui pour la Société des Nations
1920
CHF 1560.–
Oui pour la Société des Nations
1920
CHF 45.–
Palace Hotel St.Moritz, Golf
1921
CHF 9700.–
Pro Juventute, Vente de timbres et cartes au profit de l'enfance en âge scolaire
1923
CHF 990.–
Grisons, Ideal summer in The Grisons, Switzerland
1923
CHF 3900.–
Jungfrau-Bahn, Berner Oberland Schweiz.
1924
CHF 6370.–
Teppishhaus Schuster & Co, Zürich
1924
CHF 2600.–
IXe Exposition Suisse d'agriculture, sylviculture et d'horticulture 1925
1925
CHF 940.–
Contre La Politique de la Rue Pour l'Ordre Démocratique, Protection de l'Ordre Public OUI
1934
CHF 1170.–
1939 l'Année de la Suisse, Exposition Nationale Suisse à Zürich
1939
CHF 490.–
L'Anno della Svizzera
1939
CHF 990.–
1939 l'Année de la Suisse, Exposition Nationale Suisse à Zürich
1939
CHF 990.–
L'Année de la Suisse
1939
CHF 760.–