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Leonetto CAPPIELLO

(1875 – 1942)

Leonetto Cappiello became renowned during the poster boom period in the early 20th century. He transcended the poster from the street to the level of fine Art. He collaborated with the journal “Frou-Frou”, for which he created his first poster in 1901.

In 1903 he designed his poster for ‘Chocolat Klaus’ which depicts a woman dressed in green rides a red horse at a unified a black background. The text ‘Chocolat Klaus’ stands out in bright yellow. The impact of this poster was immediate – clients asked for the chocolates ‘with the red horse’. This was the beginning of modern publicity and the comprehension of its techniques.

By transgressing the artistic traditions of the Belle époque, he liberated the poster from its constraints and declared the arrival of a totally new direction that would transform graphic art during the 20th century.
Cappiello’s method was based on the visual surprise: the poster’s image visually leaps out and easily attracts the attention of passersby. He used characters, animals, clowns or masked faces contrasted in a colorful or black background to sell many products. Often the chosen figure was not related with the product. His style was to use a strong starting concept, together with dominant lines, curves and intense colors.

From 1901 to 1939, Cappiello produced nearly 550 posters for French, Italian, Spanish, Portuguese and Swiss companies, which have became mythical in poster history.

Include sold items

Le passé de la comédie française

circa 1900

CHF 580.–

Paquet Pernot, Pratique, Avantageux, Conservation assurée, Biscuits Pernot

1905

CHF 6200.–

Biscuiterie Union dans toutes les bonnes épiceries - Produit de suralimentation

circa 1906

CHF 1480.–

Angelus, Liqueur des Salésiens de Dom Bosco

1907

CHF 630.–

Cognac Pellisson Père & Co.

1907

CHF 1090.–

Cognac Pellisson, Père & Co

1907

CHF 2250.–

Biscotines Union

circa 1910

CHF 1400.–

Omega

circa 1910

CHF 120.–

Agua de Vilajuiga

1912

CHF 1620.–

Je ne fume que le Nil, papier à cigarettes

1912

CHF 3360.–

Société française de munitions de chasse, de tir et de guerre

circa 1912

CHF 960.–

Zenith

circa 1912

Price upon request

Le fumeur avisé ne fume que le Nil

circa 1915

CHF 90.–

Les pansements "La Croix-Soleil"

1919

CHF 770.–

Cinzano, le meilleur apéritif

circa 1920

CHF 400.–

Je ne fume que le Nil

circa 1920

CHF 100.–

Champagne de Castellane, Epernay

circa 1920

CHF 95.–

Le Nil, Je ne fume que le Nil, papiers à cigarettes

circa 1920

CHF 190.–

Chocolat Klaus, Bouchées assorties

circa 1920

CHF 330.–

Chocolat Klaus

circa 1920

CHF 330.–

Campari, Bitter Campari, the large Orange Peel (Jester)

1921

CHF 9700.–

Campari. Bitter Campari, the small orange peel (Jester)

1921

CHF 2920.–

New

Campari. Bitter Campari 1921, Orange peel

1921

CHF 8200.–

New

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

CHF 3650.–

Parapluie-Revel, Lyon France

1922

CHF 85.–

New

Crémant du Roi, Veuve Amiot, grands vins mousseux

1922

CHF 3930.–

Contratto champagne

1922

CHF 4200.–

Vodka Relsky

circa 1925

CHF 2960.–

Le Thermogène combat toux, grippe, douleurs rhumatismales

circa 1925

CHF 90.–

Vodka Relsky

circa 1925

CHF 1270.–

Contratto, Cannelli, vermouth

1925

CHF 390.–

Vodka Relsky

circa 1925

CHF 1970.–

Cognac Monnet

1927

CHF 8350.–

Le bas Revel, Lyon

1929

CHF 2500.–

Parapluie Revel

1929

CHF 215.–

Le café Martin

circa 1930

CHF 95.–

Baudin, la cuisinière des cuisinières

1933

CHF 1770.–

France

1937

CHF 1220.–

Frankreich

1937

CHF 875.–

Chapeaux Mossant

1938

CHF 3300.–

Conserves Barbier Dauphin

1948

CHF 1200.–

Le fusil Darne

1948

CHF 1260.–

Le Thermogène engendre la chaleur

circa 1949

CHF 770.–

Le thermogène engendre la chaleur et combat: toux et rhumatismes, 1949 late autorized edition

1949

CHF 850.–

Liquor Relsky

circa 1950

CHF 140.–

Vermouth Martini, second authorized edition

circa 1957

CHF 1220.–