Menu

Leonetto CAPPIELLO

(1875 – 1942)

Leonetto Cappiello became renowned during the poster boom period in the early 20th century. He transcended the poster from the street to the level of fine Art. He collaborated with the journal “Frou-Frou”, for which he created his first poster in 1901.

In 1903 he designed his poster for ‘Chocolat Klaus’ which depicts a woman dressed in green rides a red horse at a unified a black background. The text ‘Chocolat Klaus’ stands out in bright yellow. The impact of this poster was immediate – clients asked for the chocolates ‘with the red horse’. This was the beginning of modern publicity and the comprehension of its techniques.

By transgressing the artistic traditions of the Belle époque, he liberated the poster from its constraints and declared the arrival of a totally new direction that would transform graphic art during the 20th century.
Cappiello’s method was based on the visual surprise: the poster’s image visually leaps out and easily attracts the attention of passersby. He used characters, animals, clowns or masked faces contrasted in a colorful or black background to sell many products. Often the chosen figure was not related with the product. His style was to use a strong starting concept, together with dominant lines, curves and intense colors.

From 1901 to 1939, Cappiello produced nearly 550 posters for French, Italian, Spanish, Portuguese and Swiss companies, which have became mythical in poster history.

Our Cappiello selection >

Include sold items

Le passé de la comédie française

circa 1900

CHF 375.–

Paquet Pernot, Pratique, Avantageux, Conservation assurée, Biscuits Pernot

1905

CHF 5200.–

Cognac Pellisson, Père & Co

1907

CHF 2850.–

Angelus, Liqueur des Salésiens de Dom Bosco

1907

CHF 630.–

Biscotines Union

circa 1910

CHF 1400.–

Agua de Vilajuiga

1912

CHF 1720.–

Société française de munitions de chasse, de tir et de guerre

circa 1912

CHF 960.–

Le fumeur avisé ne fume que le Nil

circa 1915

CHF 90.–

Les pansements "La Croix-Soleil"

1919

CHF 770.–

Le Nil, Je ne fume que le Nil, papiers à cigarettes

circa 1920

CHF 190.–

Chocolat Klaus

circa 1920

CHF 330.–

Champagne de Castellane, Epernay

circa 1920

CHF 95.–

Chocolat Klaus, Bouchées assorties

circa 1920

CHF 330.–

Bitter Campari

1921

CHF 5830.–

Campari, l'apéritif

1921

CHF 7350.–

Parapluie-Revel, Lyon France

1922

CHF 85.–

Contratto champagne

1922

CHF 6350.–

Campari Cordial liquor

1923

CHF 1820.–

Vodka Relsky

circa 1925

CHF 2570.–

Vodka Relsky

circa 1925

CHF 3650.–

Contratto, Cannelli, vermouth

1925

CHF 440.–

Vodka Relsky

circa 1925

CHF 1430.–

Cognac Monnet

1927

CHF 6950.–

Le bas Revel, Lyon

1929

CHF 2500.–

Nitrolian, sec aussitôt peint, Bruxelles

1929

CHF 4750.–

Cordial Campari, Liquor

circa 1930

CHF 85.–

Campari l'aperitivo

circa 1930

CHF 140.–

JOB, Papier à cigarettes

1933

CHF 2360.–

Baudin, la cuisinière des cuisinières

1933

CHF 1770.–

JOB, Papier à cigarettes

1933

CHF 2960.–

Le fusil Darne

1948

CHF 1260.–

Le thermogène engendre la chaleur et combat: toux et rhumatismes, 1949 late autorized edition

1949

CHF 850.–

Le Thermogène engendre la chaleur

circa 1949

CHF 770.–

Liquor Relsky

circa 1950

CHF 140.–

Cappiello, Musée d'Art et d'Histoire - Genève 1962

1962

CHF 440.–