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Leonetto CAPPIELLO

(1875 – 1942)

Leonetto Cappiello became renowned during the poster boom period in the early 20th century. He transcended the poster from the street to the level of fine Art. He collaborated with the journal “Frou-Frou”, for which he created his first poster in 1901.

In 1903 he designed his poster for ‘Chocolat Klaus’ which depicts a woman dressed in green rides a red horse at a unified a black background. The text ‘Chocolat Klaus’ stands out in bright yellow. The impact of this poster was immediate – clients asked for the chocolates ‘with the red horse’. This was the beginning of modern publicity and the comprehension of its techniques.

By transgressing the artistic traditions of the Belle époque, he liberated the poster from its constraints and declared the arrival of a totally new direction that would transform graphic art during the 20th century.
Cappiello’s method was based on the visual surprise: the poster’s image visually leaps out and easily attracts the attention of passersby. He used characters, animals, clowns or masked faces contrasted in a colorful or black background to sell many products. Often the chosen figure was not related with the product. His style was to use a strong starting concept, together with dominant lines, curves and intense colors.

From 1901 to 1939, Cappiello produced nearly 550 posters for French, Italian, Spanish, Portuguese and Swiss companies, which have became mythical in poster history.

Include sold items

Le passé de la comédie française

circa 1900

CHF 580.–

Chocolat Klaus

1903

CHF 12300.–

Maurin Quina, Le Puy

1906

CHF 1250.–

Biscuiterie Union dans toutes les bonnes épiceries - Produit de suralimentation

circa 1906

CHF 1480.–

Cognac Pellisson Père & Co.

1907

CHF 1090.–

New

Cognac Pellisson, Père & Co

1907

CHF 2250.–

Angelus, Liqueur des Salésiens de Dom Bosco

1907

CHF 630.–

Omega

circa 1910

CHF 120.–

Biscotines Union

circa 1910

CHF 1400.–

Bière du Fort-Carré, anno 1544

circa 1911

CHF 1470.–

Zenith

circa 1912

CHF 6250.–

Société française de munitions de chasse, de tir et de guerre

circa 1912

CHF 1300.–

Agua de Vilajuiga

1912

CHF 1620.–

Je ne fume que le Nil, papier à cigarettes

1912

CHF 3360.–

Le fumeur avisé ne fume que le Nil

circa 1915

CHF 90.–

Les pansements "La Croix-Soleil"

1919

CHF 770.–

Campari Cordial liquor

circa 1920

CHF 2210.–

Chocolat Klaus, Bouchées assorties

circa 1920

CHF 330.–

Cinzano, le meilleur apéritif

circa 1920

CHF 400.–

Je ne fume que le Nil

circa 1920

CHF 100.–

Chocolat Klaus

circa 1920

CHF 330.–

Le Nil, Je ne fume que le Nil, papiers à cigarettes

circa 1920

CHF 190.–

Champagne de Castellane, Epernay

circa 1920

CHF 220.–

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

CHF 3650.–

Campari. Bitter Campari, the small orange peel

1921

CHF 1960.–

Campari, Bitter Campari, the large Orange Peel (Jester)

1921

CHF 9700.–

Contratto champagne

1922

CHF 4200.–

Crémant du Roi, Veuve Amiot, grands vins mousseux

1922

CHF 3930.–

Le Thermogène combat toux, grippe, douleurs rhumatismales

circa 1925

CHF 240.–

Contratto, Cannelli, vermouth

1925

CHF 390.–

Vodka Relsky

circa 1925

CHF 1970.–

New

Vodka Relsky

circa 1925

CHF 4260.–

Vodka Relsky

circa 1925

CHF 1270.–

Cognac Monnet

1927

CHF 8350.–

New

Parapluie Revel

1929

CHF 215.–

Le bas Revel, Lyon

1929

CHF 2500.–

Le café Martin

circa 1930

CHF 220.–

Baudin, la cuisinière des cuisinières

1933

CHF 1770.–

Frankreich

1937

CHF 1200.–

France

1937

CHF 1500.–

Le fusil Darne

1948

CHF 1260.–

Conserves Barbier Dauphin

1948

CHF 1200.–

Le thermogène engendre la chaleur et combat: toux et rhumatismes, 1949 late autorized edition

1949

CHF 850.–

Le Thermogène engendre la chaleur

circa 1949

CHF 770.–

Liquor Relsky

circa 1950

CHF 140.–

Vermouth Martini, second authorized edition

circa 1957

CHF 1220.–