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Chocolat Klaus – Vintage poster – Leonetto CAPPIELLO – 1903 Sold

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Vintage poster Chocolat Klaus

Leonetto CAPPIELLO

1903

Created in 1903 by Leonetto Cappiello, this poster was a true revolution in the art of advertisement posters. Its popularity resulted in people rushing in stores to ask for the "red horse chocolate". As the Art Nouveau period started to flicker, this avant-garde poster somehow came as a glimpse of the Art Deco movement and the starting point of the "Cappiello style" which offered a new liberty to the art of publicity.

This picture remained the logo of this Swiss chocolate company during 50 years.

See the selection Leonetto Cappiello

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Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration. If you have an original old poster, Galerie 1 2 3 Studio is at your service.

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The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.

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