Herbert LEUPIN
(1916 – 1999)
“There is no graphically or acting defined Leupin style, but there is only one Leupin”.
Herbert Leupin is one of Switzerland's most popular graphic designers.
He owes his success to the hundreds of posters he designed for Swiss and foreign companies such as Eptinger, Bata, Coca Cola, Bell, Steinfels soaps and Rolex...
Leupin designed his first poster in 1938 for the Swiss Tourist Office (ONST-SVZ), depicting a watch with winter sports scenes depicting the hours.
From 1941 to 1976, Herbert Leupin was also the main poster designer for Eptinger mineral water, producing 37 posters for the company. He even invented the name "Pepita" for Eptinger's new sweetened lemonade, featuring his famous parrot, who adores "the queen of drinks".
In 1956, Herbert Leupin created a poster for Circus Knie featuring a Harlequin clown juggling the 4 letters K N I E on his knee (knie in German), a poster that would become iconic.
His reputation was international, and his posters were exhibited all over the world (Chicago, Toronto, Germany, etc.) and received numerous awards.
"Leupin does not take himself too seriously. He is alternately witty and brilliant, funny and tender. His posters catch your eyes, stick to the memory and often make you laugh…” London Times, 1959

En route pour la Suisse, Essence touristique à prix réduit
1939
CHF 1290.–

En route pour la Suisse
1939
CHF 1290.–

Bell
1939
Price upon request

En route pour la Suisse, avant la lettre
1939
CHF 970.–

Telephonieren
1941
CHF 5850.–

Elna, elektrische Nähmashine
1942
CHF 1350.–

Tenta Storen
1943
CHF 770.–

Bata
1943
CHF 640.–

Furka-Oberalp
1944
CHF 900.–

Savon Steinfels, rendement supérieur
1944
CHF 1170.–

Pantène, la première lotion capillaire vitaminée
1945
CHF 1640.–

Savon Steinfels
1945
CHF 1470.–

Steinfels Seife, Extra ausgiebig
circa 1946
CHF 470.–

Eptinger, trink lieber
1947
CHF 1960.–

Eptinger...trink lieber Eptinger !
1947
CHF 1360.–

Xyreen, Rasierwasser
1947
CHF 650.–

Bell, Bindoni
1948
CHF 1170.–

Furka-Oberalp, 2ème édition
1949
CHF 950.–

Floris
1949
CHF 1460.–

Perilli Vermouth
circa 1950
CHF 930.–

Foire Suisse d'Echantillons, Bâle
1950
CHF 780.–

Eptinger ...lupenrein, gesund!
1951
CHF 1150.–

Fussganger, Warte, Gehe....auf Bata
1952
CHF 490.–

Bâle, au bord du Rhin, Suisse
1952
CHF 1250.–
New
Vermouth Noblesse
1952
CHF 1250.–

Provinor, jus de raisins du Valais - Provins
1953
CHF 590.–

Pause, Trink Coca Cola
1953
CHF 2230.–

Ford, 50 Années plus de 40 millions
1953
CHF 970.–

Bière Suisse
1953
CHF 790.–

Provinor, Walliser Traubensaft, Provins - Valais
1953
CHF 590.–

Bière Suisse
1953
CHF 690.–

Bata
1954
CHF 730.–

24me Salon Internationale automobile moto cycle Genève
1954
CHF 1260.–

Fiera Svizzera, Basilea
1954
CHF 640.–

Grindelwald
circa 1955
Price upon request

Bata
1955
CHF 1170.–

Bata
1955
CHF 2360.–

Cigarettes Maryland, Stella Filtra
1956
CHF 1170.–

Paper Mate new Capri
1956
CHF 930.–

Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera
1956
CHF 2160.–

Cigarettes Maryland, Stella Filtra
1956
CHF 840.–

Paper Mate new Capri
1956
CHF 790.–

Renault Dauphine
1956
CHF 930.–

Schweitzer Mustermesse, Basel
1957
CHF 390.–

Dauphine Renault
1957
CHF 1250.–

Foire Suisse, Bâle
1957
CHF 290.–

Schweizer Mustermesse, Basel
1957
CHF 290.–

Globus, Freizeit-Dein zweites Leben!
1958
CHF 570.–

Pepita
1958
Price upon request

Pepita grapefruit
1959
CHF 790.–

Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 1290.–

TAT, Kräftig!
1959
CHF 870.–

Eptinger
1959
CHF 870.–

Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 460.–

Bata Air-Boot, la botte avec aération
1960
CHF 330.–

Davos Parsenn, Schweiz
1960
CHF 1960.–

Pepita Grapfuit
1960
CHF 320.–

Eptinger
1960
CHF 930.–

Pepita ... das echte
1961
CHF 370.–

Eptinger
1961
CHF 690.–

Knie
1961
CHF 990.–

Eptinger
1962
CHF 720.–

Genève, Salon International de l'Auto
1962
CHF 970.–

Bata 39.90 swiss made: pluie, averses, froid, neige, boue, verglas
1963
CHF 560.–

TAT, ...sachen!
1963
CHF 590.–

Cirque Knie
circa 1965
CHF 990.–

Brissago e Ronco s/Ascona
1968
CHF 860.–

Sonntagsbillette, SBB, Einfach für retour
1970
CHF 760.–

Genève, 41e Salon Auto, 1971
1971
CHF 450.–

Genève, 41ème Salon Auto, 11-21 Mars 1971
1971
CHF 830.–

Pepita
1974
CHF 830.–

Basler Revue
1974
CHF 610.–

Eptinger
1976
CHF 750.–

Knie, 175 Jahre Dynastie Knie, Zürich
1978
CHF 430.–

Grosser FlohMärt im WBZ Reinach BL
circa 1978
CHF 460.–

CFF Super
1978
CHF 960.–

Lascaux, Symphonie des couleurs
1979
CHF 490.–

Les centres de production du groupe Rentsch
circa 1980
CHF 330.–

Knie
1985
CHF 430.–

Knie, Mit Moskauer Circus
1985
CHF 430.–

Rheinknie Session
1991
CHF 490.–

Festa Federale di Musica Lugano
1991
CHF 490.–

30 Jahre Zihlmann, Musik im Basel
1992
CHF 470.–

Botty
1993
Price upon request

Knie
circa 1995
CHF 530.–

Knie, Karl's Kühne Gassenschau
circa 1999
CHF 175.–

Knie, the sea-lion
2002
CHF 490.–

Knie, Vive le cirque
2002
CHF 175.–