(1901 – 1975)
Martin Peikert is a Swiss graphic designer. He was trained at the Ecole des Beaux-Arts in Geneva, from which he graduated in 1921. There he made his first advertising drawings so much he felt called by this field. Peikert found his first job at the famous advertising house Propaganda where he created ads, frames and advertising leaflets. After several stays in Germany and Paris, he returned to Switzerland in 1923 where he was hired by Orell Füssli in Zurich. His work is countless: covers, titles, advertisements, commercials.
In 1927, Peikert opened his own workshop in Zug. He received his first orders for tourist posters, especially for Graubünden, a place that is close to his heart, being the Peikert family's holidays destination.
In 1929, he met his first wife, whom appeared several times in his works. Brunette or blonde, in a bathing suit or an evening dress, she became the muse of his posters at that time.
In 1939, after his divorce, he remarried and moved to the canton of Vaud, in Lonay near Lausanne.
Peikert designed many posters celebrating the area: Villars, Les Diablerets but also the Valais with Montana or Champéry, without forgetting the Bernese Oberland. The use of bright, vivid and contrasting colours in his posters praised his love of nature and the mountains.
Sbrinz, Der schweizerische Reibkäse
Schuls Tarasp Vulpera Bad, Engadin Schweiz
Champéry, Valais Suisse
Wengen, die Heimat der guten Skifahrer
St.Moritz les bains, second edition
Les Diablerets 1200-3000 m