Martin PEIKERT
(1901 – 1975)
Martin Peikert is a Swiss graphic designer. He was trained at the Ecole des Beaux-Arts in Geneva, from which he graduated in 1921. There he made his first advertising drawings so much he felt called by this field. Peikert found his first job at the famous advertising house Propaganda where he created ads, frames and advertising leaflets. After several stays in Germany and Paris, he returned to Switzerland in 1923 where he was hired by Orell Füssli in Zurich. His work is countless: covers, titles, advertisements, commercials.
In 1927, Peikert opened his own workshop in Zug. He received his first orders for tourist posters, especially for Graubünden, a place that is close to his heart, being the Peikert family's holidays destination.
In 1929, he met his first wife, whom appeared several times in his works. Brunette or blonde, in a bathing suit or an evening dress, she became the muse of his posters at that time.
In 1939, after his divorce, he remarried and moved to the canton of Vaud, in Lonay near Lausanne.
Peikert designed many posters celebrating the area: Villars, Les Diablerets but also the Valais with Montana or Champéry, without forgetting the Bernese Oberland. The use of bright, vivid and contrasting colours in his posters praised his love of nature and the mountains.

Sbrinz, Der schweizerische Reibkäse
1930
CHF 1440.–

Berner Oberland-Bahnen
1937
CHF 670.–

Pontresina, Engadine
circa 1940
CHF 1430.–

Schuls Tarasp Vulpera Bad, Engadin Schweiz
1943
CHF 1370.–

Champéry, Valais Suisse
1945
CHF 1960.–

Engrais Martigny
1947
CHF 490.–

Lac Champex
1947
CHF 2890.–

Wengen, die Heimat der guten Skifahrer
circa 1948
CHF 2670.–

Pontresina, Engadine
circa 1950
CHF 1220.–

Pontresina, Switzerland
1951
CHF 1240.–

St.Moritz les bains, second edition
1958
CHF 920.–

Les Diablerets 1200-3000 m
circa 1964
CHF 1450.–