The psychedelic revolution, born in San Francisco, soon spread to Europe at the end of the 1960’s.
Product of the hippie community, this counter-culture questioned American materialism and conservative norms, while defending important issues such as human rights, peace and feminism.
Matrix, Blues Project
1967 – Victor MOSCOSOSold
This pacifist revolution manifested itself in different ways in a new style of communal living, impregnated with peace, eroticism, free love, music, drugs, and the exploration of new visual spaces.
This aesthetic research was reflected in the huge amount of psychedelic posters that were produced by the San Francisco music scene.
In 1967 psychedelia erupted on to the pop music scene in London, thanks largely to the Beatles. Remember “Sgt.Peppers Lonely Hearts Club Band” and “Yellow Submarine”?
The new psychedelic style would strongly influence the world of music and fashion. A multitude of psychedelic record covers were created by graphic designers.
The creative energy also spread thanks to the growing popularity of the decorative poster.
In fact, it was at the end of the sixties that teenagers began to pin up posters of their favorite bands on their bedroom walls, as well as decorative posters inspired by psychedelia or fantasy.
Procol Harum, Blues Image, Buddy Miles Express,
1969 – Greg Irons
Buffalo Springfield, Freedom Highway, Steve Miller Blues Band
1967 – Wes WILSON
Canned Heat, Siegal Schwall
1967 – Robert Samuel Fried
It was through this new young market, in full post-war baby boom, that psychedelic culture would profoundly transform our ideas and culture.
However, even though this movement had a considerable influence on our society, it is striking to note that, outside of concert posters, there were surprisingly very few advertising posters made in the psychedelic style. Only a few graphic artists and advertisers were inspired by this counter-culture and its colorful aesthetics.
Revolutionary and disruptive, judged by many as scandalous, this movement was never really “recycled” by the world of advertising. It is certainly for this reason that there are such a small amount of examples on the market. That fact makes these posters all the more rare and interesting.
It is with pleasure that Galerie 1 2 3 presents its diligently assembled collection of over 40 years.
Our exhibition includes fifty or so original English, French, Swiss, and European posters. Whether created for concerts or designed for products, they are all inspired by Psychedelia.
Several iconographical pearls printed in the USA will accompany our exhibition.
All are original editions of that time and they still enable us dream of a world of peace and love.
Have a nice trip!
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