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Leonetto CAPPIELLO

(1875 – 1942)

Leonetto Cappiello became renowned during the poster boom period in the early 20th century. He transcended the poster from the street to the level of fine Art. He collaborated with the journal “Frou-Frou”, for which he created his first poster in 1901.

In 1903 he designed his poster for ‘Chocolat Klaus’ which depicts a woman dressed in green rides a red horse at a unified a black background. The text ‘Chocolat Klaus’ stands out in bright yellow. The impact of this poster was immediate – clients asked for the chocolates ‘with the red horse’. This was the beginning of modern publicity and the comprehension of its techniques.

By transgressing the artistic traditions of the Belle époque, he liberated the poster from its constraints and declared the arrival of a totally new direction that would transform graphic art during the 20th century.
Cappiello’s method was based on the visual surprise: the poster’s image visually leaps out and easily attracts the attention of passersby. He used characters, animals, clowns or masked faces contrasted in a colorful or black background to sell many products. Often the chosen figure was not related with the product. His style was to use a strong starting concept, together with dominant lines, curves and intense colors.

From 1901 to 1939, Cappiello produced nearly 550 posters for French, Italian, Spanish, Portuguese and Swiss companies, which have became mythical in poster history.

Our Cappiello selection >

Display only available items

Cachou Lajaunie, Antinicotino indispensable a los fumadores

1900

Le passé de la comédie française

circa 1900

CHF 375.–

Corset le Furet maintient mais ne comprime pas

1901

Corset Le Furet, Hygiène, élégance, souplesse

circa 1901

Chocolat Klaus

1903

Cognac Continental Paul Dubois

circa 1905

Paquet Pernot, Pratique, Avantageux, Conservation assurée, Biscuits Pernot

1905

Chocolat du Léman, Genève

1906

Biscotines Union

circa 1906

CHF 1390.–

Maurin Quina, Le Puy

1906

Maurin Quina, Le Puy

1906

Biscuiterie Union dans toutes les bonnes épiceries - Produit de suralimentation

circa 1906

Maurin Quina, Le Puy

1906

Cognac Pellisson Père & Co.

1907

CHF 990.–

Angelus, Liqueur des Salésiens de Dom Bosco

1907

CHF 630.–

Cognac Pellisson, Père & Co

1907

Cognac Pellisson, Père & Co

1907

CHF 2450.–

Fernet-Branca, Fratelli Branca Milan, le Roi des Amers

1909

Chambéry Reynaud, vermout blanc

circa 1910

Omega

circa 1910

CHF 160.–

Persil économise le linge

circa 1910

CHF 4660.–

Bénédictine

circa 1910

CHF 860.–

Cinzano, Vermouth Torino

1910

Bénédictine, La grande liqueur Française

circa 1910

Cinzano Vermouth Torino

1910

Bière du Fort-carré, Bock Diamant, anno 1544

circa 1911

Bière du Fort-Carré, anno 1544

circa 1911

Persil économise le linge, blanchit par l'oxygène sans brûler

circa 1911

Bouillon Oxo

1912

Je ne fume que le Nil, papier à cigarettes

1912

Zenith

circa 1912

Société française de munitions de chasse, de tir et de guerre

circa 1912

CHF 960.–

Agua de Vilajuiga

1912

CHF 1820.–

Le fumeur avisé ne fume que le Nil

circa 1915

Les pansements "La Croix-Soleil"

1919

CHF 770.–

Je ne fume que le Nil

circa 1920

Le Nil, Je ne fume que le Nil, papiers à cigarettes

circa 1920

CHF 190.–

Champagne de Castellane, Epernay

circa 1920

CHF 95.–

Chocolat Klaus

circa 1920

CHF 330.–

Cachou Lajaunie

1920

CHF 3950.–

Banque Nationale de Crédit, Emprunt National 1920

1920

Panamose Thermometer rend un vêtement neuf

circa 1920

Chocolat Klaus, Bouchées assorties

circa 1920

CHF 330.–

Cinzano, le meilleur apéritif

circa 1920

Campari, l'apéritif

1921

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

Campari. Bitter Campari, the small orange peel (Jester)

1921

Cordial Campari

1921

Bitter Campari

1921

CHF 5830.–

Campari. Bitter Campari, the medium Orange Peel (Jester)

1921

Campari, Bitter Campari, the small orange peel

1921

Campari. Bitter Campari, the small orange peel

1921

Campari. Bitter Campari 1921, Orange peel

1921

Campari, Bitter Campari, the small orange peel

1921

Campari, Bitter Campari, the large Orange Peel (Jester)

1921

CHF 15900.–

Contratto champagne

1922

CHF 6350.–

Parapluie-Revel, Lyon France

1922

CHF 85.–

Exposition Coloniale, Marseille 1922

1922

Crémant du Roi, Veuve Amiot, grands vins mousseux

1922

Parapluie Revel

circa 1922

Contratto Champagne

1922

CHF 4850.–

Campari Cordial liquor

1923

Price upon request

Campari

1925

Vodka Relsky

circa 1925

CHF 3850.–

Vodka Relsky

circa 1925

CHF 1430.–

Contratto, Cannelli, vermouth

1925

Le Thermogène combat toux, grippe, douleurs rhumatismales

circa 1925

CHF 120.–

Vodka Relsky

circa 1925

Bourdou, grand quinquina apéritif contre les fièvres

1926

Cognac Monnet

1927

CHF 5950.–

Cordial Campari, Milano

circa 1928

Nitrolian, sec aussitôt peint, Bruxelles

1929

CHF 4750.–

Le bas Revel, Lyon

1929

CHF 2500.–

Parapluie Revel, Lyon

1929

Nitrolian, sec aussitôt peint, Bruxelles

1929

Parapluie Revel, Lyon

1929

Chocolat Frigor

1929

il Themogène genera il calore e guarisce: tossi reumatismi lombaggine ecc.

1929

Parapluie Revel

1929

Campari l'aperitivo

circa 1930

CHF 140.–

Le fumeur avisé ne fume que "LE NIL"

circa 1930

CHF 90.–

Le café Martin

circa 1930

Le fumeur avisé ne fume que "LE NIL"

circa 1930

CHF 90.–

Cordial Campari, Liquor

circa 1930

CHF 85.–

Papier à Cigarettes JOB, création 1912, Cappiello 228

circa 1930

Florio et Cinzano, les meilleures apéritifs

1930

Margarine Axa, garantie fraiche

1931

JOB, Papier à cigarettes

1933

CHF 2760.–

Baudin, la cuisinière des cuisinières

1933

Price upon request

Grand beurre de Normandie, Gautier carton publicitaire

1933

Toblerone (création 1932)

1933

Buvez du vin et vivez joyeux

1933

JOB, Papier à cigarettes

1933

CHF 2260.–

L'Oie d'Or, La reine des crèmes de foie gras

1934

France

1937

Frankreich

1937

Toujours bien coiffé, O CAP mousse - lave - coiffe - parfume

circa 1938

Chapeaux Mossant

1938

Chapeaux Mossant

1938

Chocolat Klaus depuis 1856

circa 1940

CHF 330.–

Chocolat Klaus depuis 1856

circa 1940

Le fusil Darne

1948

Conserves Barbier Dauphin

1948

Le thermogène engendre la chaleur et combat: toux et rhumatismes, 1949 late autorized edition

1949

CHF 850.–

Le Thermogène engendre la chaleur

circa 1949

CHF 770.–

Liquor Relsky

circa 1950

Vermouth Martini

1956

Vermouth Martini, second authorised edition

circa 1957

Vodka Relsky

circa 1960

Cappiello, Musée d'Art et d'Histoire - Genève 1962

1962

CHF 440.–