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Swissair, Voyagez en Suisse par avion, Swiss Air Lines, proof before the letter – Vintage poster – Herbert MATTER – 1935 Sold

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Vintage poster Swissair, Voyagez en Suisse par avion, Swiss Air Lines, proof before the letter

Herbert MATTER

1935

One of the oldest posters showing a Swissair Aircraft, a DC-2 flying over skiers in the Swiss Alps. Extremely rare proof before letter of the famous Herbert Matter "Fly over Switzerland, a great experience" printed in 1935 in heliography (tiefdruck) for the "Swiss Travel office" (SVZ - ONST) to promote the tourism in Switzerland and the Swiss Air Lines" (founded in 1931).

This fabulous original poster by the master of the photo-montage is now extremely rare and prized, specially in good condition, and is now a classic of the thirties avant-garde. (The second edition from 1981 is also available T+2119).

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