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All Roads lead to Switzerland – Vintage poster – Herbert MATTER – 1935

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Original vintage poster All Roads lead to Switzerland

Herbert MATTER

1935

CHF 3860.–

Backed on cotton canvas and Canson acid-free paper

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In his 1935 poster "All roads lead to Switzerland", here in its English version, Herbert Matter overlays several photographs of the Gotthard road and the Bernina Massif "from a bird's eye view". This poster contrasts with everything that has been done so far. The road becomes the main subject and the image of these laces already gives a shiver of adventure...
This dynamic and modern poster created a shock. Through the use of photomontage, H. Matter renewed the aesthetics of the Swiss tourist poster and the viewer's relationship to the world.

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