All Roads lead to Switzerland – Vintage poster – Herbert MATTER – 1935

Click on picture to zoom

Vintage poster All Roads lead to Switzerland

Herbert MATTER


CHF 3860.–

Backed on cotton canvas and Canson acid-free paper

Add to shopping cart


In his 1935 poster "All roads lead to Switzerland", here in its English version, Herbert Matter overlays several photographs of the Gotthard road and the Bernina Massif "from a bird's eye view". This poster contrasts with everything that has been done so far. The road becomes the main subject and the image of these laces already gives a shiver of adventure...
This dynamic and modern poster created a shock. Through the use of photomontage, H. Matter renewed the aesthetics of the Swiss tourist poster and the viewer's relationship to the world.


We ship all posters with a value of 300 Swiss Francs or more, worldwide for free*.

The shipment is free*, but eventual taxes, VAT, customs declaration fees or other taxes of the destination country have to be paid by the buyer.
For metal signs and other objects, at least a 50% participation of the international shipment cost will be asked to be paid by the buyer.
* read more below about delivery

Condition and technical info

Similar posters


Our services

Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration. If you have an original old poster, Galerie 1 2 3 Studio is at your service.

More on our services

Value and anthenticity

The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.

More about Vintage Posters