Schweizerischer Gewerkschaftsbund, Solidarität – Vintage poster – Simone TORELLI – 1986

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Vintage poster Schweizerischer Gewerkschaftsbund, Solidarität



CHF 270.–

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This poster was granted the Swiss Poster Award in 1986. The design principle of this poster is based on the visual gestalt theory indicated by the different typographic “attempts” of the word Solidarität. This illustration, precisely, reveals the technique of reification, which suggests that our mind tries “fills in the gaps” and match what to see lying on the familiar patterns stored in our personal memory.

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