A famous photographic poster by Armin Hofmann for the 'Tell open-air theater' in Basel. The four letters are like the arrow going into the apple. The fist is the symbol of the liberty assert by Guillaume Tell, the legendary hero of Switzerland.
In 1963 this poster received the Swiss Poster Award.
Armin Hofmann was teaching in 1948 in Basel and since 1955 in the Philadelphia School of Art.
See the selection Swiss Poster Award
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
