A fabulous avant garde poster for a laundry company in Zürich. This design was created by Robert Hardmeyer in 1904 and at first printed in small size. The totally new style of this proud rooster dressed in a freshly-laundered tuxedo shirt, created a visual shock and was a revolution in the advertisement history. It was so good that it becomes for one century the logo of the company.
This brilliant poster could be considered as the source of inspiration for the "SachPlakat" posters. Even though it is an animal, it shows many characteristics of the object poster: one subject, just the name of the company, high quality paper and bright colors which were beautifully printed in lithography on stone.
One of the most important vintage Swiss posters, part of museum collections and prized by avant-garde collector.
See the selection The object poster Sachplakat
- Condition A+
- Dimensions 35 x 62 cm | 13 x 24 inch
- Code P050100