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Blanchisserie "Waschanstalt, Zürich A.G." – Vintage poster – Robert HARDMEYER – 1904

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Vintage poster Blanchisserie "Waschanstalt, Zürich A.G."

Robert HARDMEYER – 1904

CHF 2250.–

No mounting

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A fabulous avant garde poster for a laundry company in Zürich. This design was created by Robert Hardmeyer in 1904 and at first printed in small size. The totally new style of this proud rooster dressed in a freshly-laundered tuxedo shirt, created a visual shock and was a revolution in the advertisement history. It was so good that it becomes for one century the logo of the company. This brilliant poster could be considered as the source of inspiration for the "SachPlakat" posters. Even though it is an animal, it shows many characteristics of the object poster: one subject, just the name of the company, high quality paper and bright colors which were beautifully printed in lithography on stone. One of the most important vintage Swiss posters, part of museum collections and prized by avant-garde collector.

See the selection The object poster Sachplakat

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Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration. If you have an original old poster, Galerie 1 2 3 Studio is at your service.

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The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.

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