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General Dynamics, liquid carbonic, medical gases – Vintage poster – Erik NITSCHE – 1960 New

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Original vintage poster General Dynamics, liquid carbonic, medical gases

Erik NITSCHE

1960

CHF 2430.–

Backed on cotton canvas and Canson acid-free paper

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128 x 91 cm
50 x 35 inch

Erik Nitsche created this poster aiming at promoting Liquid Carbonic’s medical Gases. This poster is one of his rarest illustrations for General Dynamics, implementing a hypnotic kinetic psychedelic design.

By connecting the motif with the text on the poster, the viewer is able to understand Nitsche's poster.

There are 3 stages to this understanding:
1- An unrelated spiral composed of three colours catches the eye of the viewer and draws him into its vortex.
2- By reading the text "medical gases, liquid carbonic", the viewer understands that the movement created by the spiral illustrates the division of medical gases, carbon dioxide and liquid nitrogen.
3- This initial interpretation is confirmed by the choice of colours, which go from violet to black, getting colder and colder: violet made up of red and blue, blue, then black, close to absolute zero. It's a downward spiral, getting colder and colder, a perfect illustration of liquefaction of these gases.

Nitsche's abstract spiral motif takes on its full meaning with the reading of the text on the poster.

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