Reard of California, le premier maillot de bain du monde – Vintage poster – ANONYMOUS – 1950

Click on picture to zoom

Original vintage poster Reard of California, le premier maillot de bain du monde


circa 1950

CHF 1170.–

Backed on cotton canvas and Canson acid-free paper

Add to shopping cart


160 x 120 cm
62 x 47 inch

Large French size poster for "Reard of California, The first bathing suit of the world, for all the biggest stars of the world" Louis Reard and Jacques Heim, a couturier designer from Cannes, have invented a two pieces bathing suit. After the atomic bomb testing in 1946 on the Bikini Atoll in the Marshall Islands, Reard named this fashion bomb "The Bikini, smaller than the smallest bathing suit in the world" This invention made a big scandal and was forbidden in many cities until the end of the sixties. "Reard of California" become a trade mark of sexy bathing suit, as on this poster

New automatic billing of shipping costs

Condition and technical info

Similar posters


Our services

Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.

More on our services >

Value and anthenticity

The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.

More about Vintage Posters