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This poster, created for the Geneva Car Show in 1960, was granted the Swiss Poster Award in 1960.
It is considered as a remarkable example of design techniques inspired by the Swiss Style.
Calame, creates firstly an orange and grey geometrical composition representing a car. Then, he reprints multiple times this design providing, consequently, darker shades of orange and grey. This intelligent visual effect, signifying the notion of mobility and velocity, indicates the immense variety of cars exhibited at the Geneva Car show.
Swiss Style, is also evident from the meticulous implementation of typography. Calame, aligns symbiotically the layout of the text with the various geometrical car shapes.
See the selection Le Salon de l'auto Genève
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
