In 1948, two DC-4s, one belonging to TWA and the other to Swissair, landed for the first time in Switzerland on the brand new concrete runway at Geneva Cointrin airport. These flights launched the era of transatlantic flights between New York and Switzerland.
To mark this event, Walter Mahrer designed a now-famous poster depicting the shadow of a DC-4 approaching the runway at Cointrin.
Ten years later, in 1958, Walter Mahrer revisited this image by drawing a four-engine jet taking off from the runway at Cointrin.
In fact, the first four-engine jet would not touch down in Switzerland until two years later, when a TWA Boeing B-707-131 landed in Geneva on 7 January 1960.
As for Swissair, it took delivery of its first four-engined aircraft, a DC-8-32, on 20 April 1960 in Zurich. It became famous under the registration HB-IDA ‘Matterhorn’ and made its first passenger flight from Zurich to Geneva and New York on 30 May of the same year.
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
