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"Cigarettes Parisiennes Maryland, avec et sans filtre, 95cts"
Poster by Raymond Savignac, printed in lithography in 1951. A round ‘95cts’ label has been pasted on to change the price.
Savignac for a Swiss brand: Parisiennes cigarettes made by the Burrus company.
Savignac playfully combined the image of the Parisian gendarme, nicknamed the swallow because he often rode his long cape around on a bicycle, with the brand of cigarettes. The police officer, with a cigarette in his hand as a white baton, proudly poses on a pack of Parisiennes as a pedestal.
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