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Raymond SAVIGNAC

(1907 – 2002)

Raymond Savignac, "the man who makes the walls smile and the paper thinks".
Monsavon, Gitannes cigarettes, SNCF, BIC pens, Air France, Citroën, Maggi, Cinzano, Michelin, Dunlop: for more than half a century and with more than 600 posters, Savignac's humorous scenes have covered the walls of France.
Raymond Savignac began his career as a draftsman at the Compagnie des Transports Parisiens, then worked with Robert Lortac, who ran a cartoon studio, where he reproduced works by Cassandre, Loupot and Carlu to be included in advertising events.
In 1935, he began an apprenticeship as poster designer at the Alliance Graphique with Cassandre as tutor. From the master, he will remember: "The poster is only a tool of communication between the trader and the public, something like the telegraph. The poster designer plays the role of telegrapher, he does not send a message, he transmits it. We don't ask him for his opinion. We only ask him to establish a clear, powerful and precise communication."
Like Villemot, with whom he collaborated for several years, his career really began after the war. In 1949, he achieved success with his Monsavon milk soap poster, which shows a cow whose milk creates soap directly under her udders. He will say, "I was born at the age of forty-one from the udders of the Monsavon cow."
Influenced by Chaplin's work, he creates "visual gags" with his posters. His advertising messages are humorous, optimistic, with cheerful images full of poetry.
Through the simplicity of the lines, the schematization of the design and the use of ideograms that synthesize content and form, he eliminates anything that is not essential. You can see it in his poster for the Frigeco refrigerators, where a man is half frozen. The poster for Eutectic glues, where the man is torn in half, is also a good example of this way of presenting his subjects. The audience will also remember Cinzano's zebra (1951), the Air France giraffe (1956), Maggi's pot au feu beef (1959), the BIC ballpoint pen kid (1960) and his famous poster from the film "La guerre des boutons" (1962).
For Raymond Savignac, "the reading of the poster must be instantaneous. In a fraction of a second, the man in the street must be able to understand it. The poster designer must therefore draw big: big like Punch who has style and is never vulgar".
Officer of the Legion of Honour and Officer of the Arts and Letters, Savignac has been exhibited throughout the world and has left its mark on his time. Upon his death, the Nouvel Observateur wrote: "Raymond Savignac marked the history of French poster art with his poetry, his sense of shortcut and his joyful humour".

Display only available items

Armagnac Ryst

1943

CHF 390.–

Armagnac Ryst

1943

CHF 1470.–

Astral Peinture

1949

CHF 930.–

Hispano Olivetti, Pluma 22

1954

CHF 1330.–

Pneus Dunlop

1954

Sold

Vérigoud, c'est si bon...

1955

Sold

Vérigoud, C'est si bon

1955

CHF 1170.–

Air France, das Längste Flugnetz der welt

1956

Sold

Air France, Le plus long réseau du monde

1956

Sold

Air France, The World's Longest Route Network

1956

Sold

Eutectic, low temperature welding alloys, repair Weld save more

1958

CHF 690.–

Neue Kugel, Bic

1960

Sold

Les pâtes Fiorini

circa 1960

Sold

Frigeco, Technique Thomson

circa 1962

CHF 1600.–

Tintin Orange

1962

Sold

Laco, la cuisinière gastronomique

1963

CHF 1600.–

Il Giorno, a colori tutti il giorno

1965

CHF 400.–

Paris-Rhône, l'aspirateur pour tous

1965

CHF 1800.–

Plus un seul insecte avec les 2 Catch - Vapona

1968

CHF 1800.–

Vite Aspro

circa 1970

CHF 1520.–

Emprunt 1971, Electricité de France

1971

CHF 850.–

Exposition du 3ème centenaire de la mort de Molière 1973

1973

CHF 450.–

Schilthorn, Mürren, Switzerland 2970m 10000ft

1977

CHF 990.–

Musée de l'affiche, Rue du Paradis, Paris

1978

CHF 670.–

Allez au musée de l'Homme, Palais de Chaillot

1981

CHF 630.–

Allez au Musée de l'Homme

1981

CHF 1980.–

Euro 84, Finale

1984

Sold

Minute, l'hebdo qui fait bouger la droite

circa 1987

CHF 330.–

CNI, Cassons nos chaînes

1987

CHF 330.–

Savignac, Exposition d'Affiches, centre municipal de l'affiche Toulouse 1987

1987

CHF 460.–

Images Internationales pour les droits de l'Homme et du citoyen

1989

CHF 490.–

Drogue, Le Gendarme protège

1995

CHF 280.–

Drogue, le Gendarme sévit

1995

CHF 280.–

Drogue, le Gendarme sévit

1995

CHF 180.–

Drogue, le Gendarme protège

1995

CHF 180.–

Portes ouvertes à la Gendarmerie

1997

CHF 280.–