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En route pour la Suisse – Vintage poster – Herbert MATTER – 1935 Sold

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Vintage poster En route pour la Suisse

Herbert MATTER

1935

In his 1935 poster "All roads lead to Switzerland", here in its English version, Herbert Matter overlays several photographs of the Gotthard road and the Bernina Massif "from a bird's eye view". This poster contrasts with everything that has been done so far. The road becomes the main subject and the image of these laces already gives a shiver of adventure...
This dynamic and modern poster created a shock. Through the use of photomontage, H. Matter renewed the aesthetics of the Swiss tourist poster and the viewer's relationship to the world.

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