(1908 – 1998)
Swiss graphic designer who immigrated to the USA, Erik Nitsche was a pioneer of industrial graphic art. He revolutionized the design which was used in company technical catalogues and in annual reports. With great attention to detail he specialized in the domain of technology, preferring simple, elegant, geometrical and colored forms.
After his studies in Lausanne, Switzerland, he moved to the United States at the age of 26, where he had a successful career as graphic designer and art director. In 1955 he was named as art director of the engineering company General Dynamics, the newly founded American industrial company to which his graphics gave a strong modern identity. He designed a breakthrough series of posters, in addition to designing their corporate image, annual reports, and advertising.
For the first conferences of the International Agency of Atomic Energy, (AIEA-IAEA), of 1955 and 1958, Nitsche created his celebrated series of posters for General Dynamics.
Erik Nitsche created posters of highly symbolic value, taking inspiration from the ‘Swiss International Style’ and was helped by the printing skill of this friend, the lithographer Roger Marsens in Lausanne.
After the 1960's he worked mainly on children's books.
General Dynamics, Atoms for peace, electrodynamics
General Dynamics, USS Nautilus
General Dynamics, Atoms for peace
General Dynamics, Atome im dienste des Friedens, aerodynamics
General Dynamics, L'atome au service de la paix, hydrodynamics
General Dynamics, Atoms for peace, nucleodynamics
General Dynamics. L'atome au service de la paix, Nuclear fusion
International Golf Championship Trophy and the Canada Cup, Wentworth 1956
General Dynamics, Atome im Dienste des Friedens, basic forces
General Dynamics, Radiation dynamics
General Dynamics - Atomo per la pace, servodynamics
General Dynamics, Solar Dynamics, el atomo para la paz
General Dynamics, exploring the Universe, Nuclear fusion
General Dynamics, Exploring the Universe, first steps into space
General Dynamics, Exploring the Universe, worlds without ends
General Dynamics, Exploring the universe, Weather control
Affiches Marsens, Affiches dynamique
General Dynamics, basic forces, exploring the Universe
General Atomic, Triga
General Dynamics, Convair 880: world's fastest jetliner
General Dynamics, liquid carbonic, medical gases
General Dynamics, energetic earth, material service
General Dynamics, Undersea frontiers - Electric boat
General Dynamics, industrial gases, Liquid carbonic
General Dynamics (Triga around the world, General Atomic)
General Dynamics, CL-44, Canadair forty-four air cargo
General Dynamics, electronic intelligence