Erik NITSCHE

Swiss graphic designer who immigrated to the USA, Erik Nitsche was a pioneer of industrial graphic art. He revolutionized the design which was used in company technical catalogues and in annual reports. With great attention to detail he specialized in the domain of technology, preferring simple, elegant, geometrical and colored forms.

After his studies in Lausanne, Switzerland, he moved to the United States at the age of 26, where he had a successful career as graphic designer and art director. In 1955 he was named as art director of the engineering company General Dynamics, the newly founded American industrial company to which his graphics gave a strong modern identity. He designed a breakthrough series of posters, in addition to designing their corporate image, annual reports, and advertising.
For the first conferences of the International Agency of Atomic Energy, (AIEA-IAEA), of 1955 and 1958, Nitsche created his celebrated series of posters for General Dynamics.
Erik Nitsche created posters of highly symbolic value, taking inspiration from the ‘Swiss International Style’ and was helped by the printing skill of this friend, the lithographer Roger Marsens in Lausanne.
After the 1960's he worked mainly on children's books.