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Bierbrauerei UTO, Carte Mono – Vintage poster – Richard SCHAUPP – 1906 Sold

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Mono card Bierbrauerei UTO, Carte Mono

Richard SCHAUPP

1906

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17 x 12 cm
6 x 4 inch

Mono Card No. 4 “Bierbrauerei UTO”, with an illustration by Richard Schaupp. The front shows a solitary goat standing on a green hillside, set in a Swiss rural landscape with trees and rocks. On the reverse, a short poetic and patriotic text promotes the consumption of Swiss beer rather than foreign products, using the goat as a symbol of loyalty to national values.

Mono cards were small collectible advertisements, printed in lithography on strong paper, distributed by companies.

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