One of the most famous posters by Jules Chéret (the father of the artistic poster) for "Saxoleine" the oil company. It is the large version printed in lithography on stone in 1900. A fine Belle Epoque collector's poster in very good condition.
The Jules Chéret posters, cheerful and colourful, show elegant, seductive and liberated women. A the end of the XIX century the status of women is changing, they are becoming more independent and self-confident. Chéret did not hesitate to use the image of this modern woman to sell a product, a revolutionary idea at the time.
The Danish dancer, actress and singer Charlotte Wiehe (1865-1947) became Chéret's muse and appeared on his "Saxoléine", "Job" and "Quinquina Dubonnet" posters. The newspapers of the time gave her the nickname "La Chérette". By extension, the women represented on Chéret's posters became "Les Chérettes".
Réf: The posters of Jules Chéret #958