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Lucky Strike, It's toasted – Vintage poster – Keith HARING – 1987

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Original vintage poster Lucky Strike, It's toasted

Keith HARING

1987

CHF 1160.–

Backed on cotton canvas and Canson acid-free paper

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62 x 42 cm
24 x 16 inch

One of the nine images designed by Keith Haring for Lucky Strike. This version with the white background - now very difficult to find - is the only one that was printed in a large Swiss size (Weltformat 128 x 90 cm).

"I begin immediately to do the ink drawings for the Lucky Strike posters. Each poster must contain the logo (drawn) of Lucky Strike. I do 9 drawings with variations of different ideas. They actually came out pretty cool, considering how miserable I was feeling when I started. The final drawing (#10) was a skeleton smoking a cigarette, which I gave to the school to be hung in Pierre [Keller]'s classroom. The man from Lucky Strike was not very amused, but I couldn't care less.” K. Haring

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