Built in 1932 in Saint-Tropez, the Latitude 43 was one of the largest and most modern buildings of its time, an avant-garde Art Deco gem designed in just six months by architect Georges-Henri Pingusson. Despite its prestigious status and diverse activities, the Latitude 43 remained open as a hotel for only five years, a tragic fate marked by the establishment's bankruptcy. In 1936, the opening of the last summer season was illustrated by two versions of the same poster; a blue and white one, then a red and white one, in honour of the French flag. During the Second World War, the building was first occupied by the Italian and German armies, and then by the American army in 1944, which made it its headquarters. In 1992, Latitude 43 was listed as a historical monument in France.
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
