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L'instant Taittinger – Vintage poster – Patrick ARLET, PUBLICIS – 1988

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Original vintage poster L'instant Taittinger

Patrick ARLET PUBLICIS

circa 1988

CHF 3750.–

Backed on cotton canvas and Canson acid-free paper

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The original poster, in large format, printed on both sides for the back-lit panels of JCDecaux bus shelters.
See the back of the poster on the 2nd photo below.

In the 1960s, Claude Taittinger took over the family business in Champagne and renewed the brand's image with elegant and effective advertising campaigns. One of the most famous examples of this new communication style can be seen in this poster designed by Patrick Arlet for "l'instant Taittinger", which became a cult as soon as it was released.
In the foreground, a champagne glass allows us to admire in its transparency a woman in a sheath dress, evoking the beauty of Grace Kelly. In fact, according to the Taittinger house itself, the model does not represent any famous person, even if the artist may have been inspired by Claude Taittinger's wife: "The wish was to create an image of refinement and haute-couture, leaving everyone's imagination free rein".
The simple and sensual lines, the contrast between the black dress and the golden-yellow background, reminiscent of the nuances of champagne, evoke the elegance of the Art Deco posters. Taittinger adopts a stylised image, light as champagne bubbles, with Hollywood glamour.
This original poster for the "l'instant Taittinger" is very rare today.

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*Shipping is free of charge to Europe and the USA for all posters worth 510.- Swiss Francs or more.
Taxes, VAT, customs declaration costs and other import fees are at the charge of the buyer.
For all posters shipped to Asia, Australia, Africa and South America, 50% of the shipping costs will be charged to the buyer.
For all metal signs and objects, a 50% participation of the international shipment cost will be asked to be paid by the buyer.
For posters up to 500.- Swiss Francs, a minimum of 50% of the international shipping cost will be charged to the buyer.
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