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Hans Falk proposed seven abstract paintings to create seven posters for the 1964 Swiss National Exhibition.
This series was produced in each of the three national languages. Each poster quotes a sentence that reflects the different objectives that the exhibition organisers had set themselves.
By reading these texts, these seven totally abstract paintings, in seven different shades, reflect the richness of a national and multi-cultural society open to the outside world.
These abstract posters were not understood at the time, and were considered ‘ foolish’ by some members of the public. Despite this, Hans Falk won the 1964 Swiss Award for these posters.
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
