‘Lausanne has now its own beach, and a beach whose amenities, location and, above all, eye-catching view have nothing to envy to Trouville, Deauville or other cheap resorts’, wrote the Feuille d'Avis de Lausanne on 24 June 1927.
That summer, Lausanne opened a unisex beach. It was a first! Until then, men and women had been separated in the ‘baths’. An arc-shaped beach was created, requiring three thousand cubic metres of sand. In the centre, imported from the United States, Switzerland's first water-toboggan, 11 m high and 25 m long, allowed people to ‘surf’ on the lake with a wooden board, as shown by J.E. Müller on this magnificent Art Deco poster created for the opening of this legendary beach.
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.
