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75 Jahre Blaser – Vintage poster – Celestino PIATTI – 1958

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Original vintage poster 75 Jahre Blaser

Celestino PIATTI

1958

CHF 540.–

Not backed

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128 x 90 cm
50 x 35 inch

To celebrate the 75th anniversary of the Basel shop Fritz Blaser & Cie (1882-1984), Celestino Piatti represents here the "happy sparrow" (die lustige Spatz), the emblem of the then famous hardware and household goods shop. The sparrow, with the slogan "Ich bin so frei" (I am so free), was meant to encourage customers to visit the shop, without any obligation to buy.

Swiss Poster Award 1958.

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