A poster for the book about the Swiss poster collection of Bruno Margadant. A great Wolfgang Weingart poster showing a montage of strong symbols of Switzerland as the white cross and the Matterhorn over Zermatt.
Wolfgang Weingart is a designer and an instructor at the Schule für Gestaltung in Basel, Switzerland. His unique design nature, led by his typographic explorations, importantly influenced the development of the international arena of typography. As an advocate of the Swiss Style, Weingart is perceived as a pioneer of the “New Wave” or “Swiss Punk Typography”. As a matter of fact, he managed to enrich with creativity and expression the Swiss International style by integrating into it the rebelliousness of Pop Art and Psychedelic designs popular in the USA.