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Backed on cotton canvas and Canson acid-free paper
Diablerets, a healthy aperitif, circa 1928
One of the best posters for the Diablerets aperitif made with Alpine herbs, created in 1876.
In 1900, Henri Leyvraz opened a factory in Aigle to manufacture the aperitif and asked his friend, the painter and illustrator Frédéric Rouge, to design the advertising for the aperitif.
The posters were a great success, but they also shocked people. In his book ‘Portrait des Vaudois’, Jacques Chessex wrote: ‘In the old days, there used to be big posters in station halls showing a flying devil carrying a bottle of Bitter Diablerets over a gorge. It was magnificent and unforgettable.
A lithographed masterpiece in Weltformat/Swiss size.
Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.
The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.