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Chocolat Klaus depuis 1856 – Vintage poster – Leonetto CAPPIELLO – 1940 Sold

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Advertising object Chocolat Klaus depuis 1856

Leonetto CAPPIELLO

circa 1940

Money tray for the "Klaus Chocolate, since 1856" Signed " d'après Cappiello". The famous red horse remain the logo of this Swiss chocolate company during 50 years.Created in 1903 by Leonnetto Cappiello this poster was a revolution in the Art of the advertissement poster. Seeing it, people were asking for the "red horse chocolate". at the end of the art nouveau period, this avant-garde poster announce the art deco and the beginning of the "Cappiello style" and give liberty to the Art of the publicity.

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