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Wengen, Männlichen – Vintage poster – Martin PEIKERT – 1945 Sold

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Vintage poster Wengen, Männlichen

Martin PEIKERT

1945

A poster he created in 1945 for the Wengen Ski station is of a superb Pin – Up, dressed in canary yellow which contrasts against an immense blue sky and who winks as she takes off her jumper. The advertising message is the invitation to come to Wengen where it is sunny and hot, even in winter, and to abandon oneself to the joys of winter sports.

The touristic poster of Martin Peikert marked Swiss advertising from the 1940’s to 50’s. In his dynamic compositions he portrayed landscapes and especially feminine figures.

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