The famous Matterhorn by Emil Cardinaux, Unfortunatly the bottom of the poster, with the "Zermatt" text is missing. But this image is so nice... In 1908, inspired by the visually powerful work of Ferdinand Hodler, the painter Emile Cardinaux designed an avant garde poster for Zermatt. Drawn in a style, rather daring for its time, it is a monument to the beauty of the Matterhorn, blazing with colour and over hanging a valley cast in shadow. The image is reduced to its most essential form of expression and no excess detail is allowed to interfere with the aesthetic value of the subtle play of colour, enhanced by the lithographic printing process. Cardinaux's revolutionary poster freed the tourist poster from any realistic constraints and created a more dynamic graphic language. This poster would later influence numerous Swiss artists. This Cardinaux fine stone lithography is a master piece in the Swiss poster History. To read more about Zermatt vintage posters go to the page "poster news", we wrote an article about those.
