Herbert LEUPIN
(1916 – 1999)
“There is no graphically or acting defined Leupin style, but there is only one Leupin”.
Herbert Leupin is one of Switzerland's most popular graphic designers.
He owes his success to the hundreds of posters he designed for Swiss and foreign companies such as Eptinger, Bata, Coca Cola, Bell, Steinfels soaps and Rolex...
Leupin designed his first poster in 1938 for the Swiss Tourist Office (ONST-SVZ), depicting a watch with winter sports scenes depicting the hours.
From 1941 to 1976, Herbert Leupin was also the main poster designer for Eptinger mineral water, producing 37 posters for the company. He even invented the name "Pepita" for Eptinger's new sweetened lemonade, featuring his famous parrot, who adores "the queen of drinks".
In 1956, Herbert Leupin created a poster for Circus Knie featuring a Harlequin clown juggling the 4 letters K N I E on his knee (knie in German), a poster that would become iconic.
His reputation was international, and his posters were exhibited all over the world (Chicago, Toronto, Germany, etc.) and received numerous awards.
"Leupin does not take himself too seriously. He is alternately witty and brilliant, funny and tender. His posters catch your eyes, stick to the memory and often make you laugh…” London Times, 1959
Glückliche Stunden Im Schweizer Winter
1938
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Glückliche Ferien Im Schweizer Winter
1939
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Switzerland for winter sunshine
1939
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Zwitserland voor een ideale wintervacantie, SVZ (with dutch text).
1939
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Switzerland for winter sunshine
1939
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Silvikrin
1939
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En route pour la Suisse
1939
CHF 1290.–
Schweiz, Für Schöne AutoFahren die Schweiz, Verbilligtes Touristenbenzin
1939
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En route pour la Suisse, Essence touristique à prix réduit
1939
CHF 1290.–
Bell
1939
CHF 1290.–
En route pour la Suisse, avant la lettre
1939
CHF 970.–
A nous les vacances d'hiver
1940
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Ohne Silvikrin
1941
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Montreux - Oberland Bahn,
1941
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Telephonieren
1941
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Telephonieren
1941
CHF 5850.–
Hamol Ultra 2000, crème solaire
1941
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Sans Silvikrine, lotion capillaire
1941
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PKZ
1942
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Braunwald
1942
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Binaca, Edel-weisse Zähne
1942
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Wir haben das Telephon
circa 1942
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Ofen Lüdin, Basel
1942
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Elna, elektrische Nähmashine
1942
CHF 1350.–
Dentifrice Serodent
circa 1942
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Berner Oberland
1942
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Vacances dans l'Oberland Bernois
circa 1943
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Eptinger
1943
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Turmac, Bleu
1943
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kristallklarer Empfang mit Telephonrundspruch
1943
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Bata
1943
CHF 640.–
Savon Steinfels, rendement supérieur
1943
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Globus, Alles für den Winter vom Globus
1943
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Tenta Storen
1943
CHF 770.–
Eptinger
1944
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Furka-Oberalp
1944
CHF 900.–
Savon Steinfels, rendement supérieur
1944
CHF 1170.–
MIlka Suchard
1944
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Vermouth Noblesse blanc, Genève
1944
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Eptinger
1945
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Savon Steinfels
1945
CHF 1470.–
Lotion vitaminée Panteen, prix de l'affiche suisse
1945
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Eptinger
1945
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Panteen, das vitamin-haarwasser.
1945
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Pantène, la première lotion capillaire vitaminée
1945
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Pantène, la première lotion capillaire vitaminée
1945
CHF 1640.–
Furka-Oberalp
1946
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Grindelwald
1946
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PKZ
1946
CHF 230.–
Steinfels Seife, Extra ausgiebig
circa 1946
CHF 470.–
Annabelle magazine
1946
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Adelboden 1400m
1947
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Concimi Lonza
1947
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Eptinger...trink lieber Eptinger !
1947
CHF 1360.–
Xyreen, Rasierwasser
1947
CHF 650.–
Hermes
1947
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Eptinger, trink lieber
1947
CHF 1960.–
Trink lieber Eptinger !
1947
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Pantène
1948
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Vins Vaudois, Vins Dorés
circa 1948
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Morges, Fête des Vendanges de la Côte
circa 1948
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Bell, Bindoni
1948
CHF 1170.–
... Eptinger löscht
1948
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Ditzler confitures
1949
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Floris
1949
CHF 1460.–
Pontresina
1949
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Cigares Opal
1949
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Swissair DC-4
1949
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Eptinger
1949
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Savon Steinfels
1949
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Furka-Oberalp, 2ème édition
1949
CHF 950.–
Die Weltwoche
1949
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Swissair DC-4
1949
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Viande Ruff
1949
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Eptinger - auch für den langsten Durst
1949
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Opal cigars
1949
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Foire Suisse d'Echantillons, Bâle
1950
CHF 780.–
Eptinger, gut gelaunt - Prix de l'affiche Suisse 1950
1950
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Muttertag, Blumentag, 2 Sonntag in Mai
1950
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Perilli Vermouth
circa 1950
CHF 930.–
Swissair
1950
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Rabattverein Thalwil U. UMG.
circa 1950
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Pepita
1951
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Pepita, La reine des boissons au grape-fruit
1951
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Pas un pas sans Bata
1951
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Eptinger ...lupenrein, gesund!
1951
CHF 1150.–
Pepita, das beste grapefruit getränk
1951
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Binaca
1951
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Pas un pas sans Bata, prix de l'affiche suisse
1951
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Suchard La-Do-Ré
1952
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Eptinger Pepita
1952
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Stylos à encre Pelikan
1952
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Suchard La Do Ré
1952
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ROLEX, Watchword of the world
1952
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Bâle, au bord du Rhin, Suisse
1952
CHF 1250.–
Vermouth Noblesse
1952
CHF 1250.–
Fussganger, Warte, Gehe....auf Bata
1952
CHF 490.–
Provinor, Walliser Traubensaft, Provins - Valais
1953
CHF 590.–
Binaca
1953
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Chaussures Bata
1953
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Eptinger
circa 1953
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Pause, Trink Coca Cola
1953
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Bière Suisse
1953
CHF 690.–
Pause, Trink Coca Cola
1953
CHF 2230.–
Provinor, jus de raisins du Valais - Provins
1953
CHF 590.–
Coca-Cola, rafraîchissant
1953
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Bière Suisse
1953
CHF 790.–
Ford, 50 Années plus de 40 millions
1953
CHF 970.–
Genève Mars 1954, 24e Salon International Automobile Moto Cycle
1954
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Pause, Trink Coca-Cola
1954
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Fiera Svizzera, Basilea
1954
CHF 640.–
FORD FORD FORD FORD
1954
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Bata
1954
CHF 730.–
24me Salon Internationale automobile moto cycle Genève
1954
CHF 1260.–
Grindelwald, Berner Oberland, Schweiz
circa 1955
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Bata
1955
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Bata
1955
CHF 1170.–
Feuille d'Avis de Lausanne
1955
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Bata
1955
CHF 2360.–
Suze
1955
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Tribune de Lausanne
1955
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Vermouth Noblesse, blanc et rouge, édition rose
circa 1955
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Grindelwald
circa 1955
CHF 1670.–
Renault Dauphine
1956
CHF 930.–
Ford
1956
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Paper Mate new Capri
1956
CHF 930.–
Für die gesundheit Eptinger Mineralwasser.
1956
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Pepita
1956
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Knie
1956
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Paper Mate 7.50
1956
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Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera
1956
Price upon request
Cigarettes Maryland, Stella Filtra
1956
CHF 1170.–
Paper Mate new Capri
1956
CHF 790.–
Knie, Cirque Knie
1956
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Davos Parsenn, Schweiz - Switzerland - Suisse - Svizzera
1956
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Cigarettes Maryland, Stella Filtra
1956
CHF 840.–
Swissair DC-7
1956
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Agfa films
1956
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Foire Suisse, Bâle
1957
CHF 290.–
Knie Otarie, 1ère édition
1957
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Dauphine Renault
1957
CHF 1250.–
Schweizer Mustermesse, Basel
1957
CHF 290.–
Schweitzer Mustermesse, Basel
1957
CHF 390.–
Grapefruit Pepita
1957
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Vermouth Noblesse
circa 1958
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Pepita
1958
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Mit der Bahn an die Sonne
1958
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Eptinger, Mineral-Wasser
1958
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Pepita
1958
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Globus, Freizeit-Dein zweites Leben!
1958
CHF 570.–
TAT, Kräftig!
1959
CHF 870.–
Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 460.–
Sport Toto
1959
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Pepita grapefruit
1959
CHF 790.–
Lausanne Imprimeries Réunies S.A., Typo, Offset
1959
CHF 1290.–
Eptinger
1959
CHF 870.–
TAT, Kräftig!
1959
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Rolex
1959
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Rolex
1959
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Knie, 40 Jahre Schweizer National Circus
1959
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Knie, 40 ans cirque national suisse
1959
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Knie
1959
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Kolynos ...neu!
1960
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Rössli
circa 1960
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Davos Parsenn, Schweiz
1960
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Malto Kneipp, ...Anche solubile
1960
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Pepita Grapfuit
1960
CHF 320.–
Kolynos ...nuovo!
1960
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Bata Air-Boot, la botte avec aération
1960
CHF 330.–
Eptinger
1960
CHF 930.–
Knie
1961
Price upon request
Bata, rock'n roll
1961
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Eptinger
1961
CHF 690.–
Pepita ... das echte
1961
CHF 370.–
Eptinger
1962
CHF 720.–
Genève, Salon International de l'Auto
1962
CHF 970.–
CFF, abonnements demi-tarifs
1962
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Genève, Salon International de l'Automobile, 1962
1962
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Pepita, le Vrai, das Echte, la Vera
1963
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Revue l'Oeil, prix de l'affiche Suisse 1963
1963
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TAT, ...sachen!
1963
CHF 590.–
Bata 39.90 swiss made: pluie, averses, froid, neige, boue, verglas
1963
CHF 560.–
Télévision
1964
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Televisione
1964
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Eptinger, Eptingen
1964
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Cirque Knie
circa 1965
CHF 990.–
Switzerland...le vrai fromage suisse
1967
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Switzerland... de echte Zwitserse Kaas
1967
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Brissago e Ronco s/Ascona
1968
CHF 860.–
Die Tat
1968
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Pepita Grapefruit
1968
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CFF, Pour les moins jeunes un abonnement à 50 francs
1969
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Herbert Leupin, Epreuve d'Artiste
circa 1970
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Sonntagsbillette, SBB, Einfach für retour
1970
CHF 760.–
KNIE
1971
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Genève, 41ème Salon Auto, 11-21 Mars 1971
1971
CHF 830.–
Genève, 41e Salon Auto, 1971
1971
CHF 450.–
Pepita
1972
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Pepita
circa 1973
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Basler Revue
1974
CHF 610.–