Otto BAUMBERGER
(1889 – 1961)
Otto Baumberger is one of the most important graphic designers in Switzerland and is often considered the "spiritual father" of the Swiss poster.
After an apprenticeship as a lithographer with Emil Winter in Zurich, he studied from 1905 to 1907 at the Kunstgewerbeschule (now part of the Zurich University of the Arts). He then went on to complete his training in Munich, Paris and London.
Back in Zurich, he worked as a lithographer and art director in the studio of the famous printer J.E. Wolfensberger from 1911 to 1913, where he created his first poster in 1911.
For more than 40 years, he produced about 250 posters for the tourism, culture, politics and advertising industries.
Baumberger's creative activities were not limited to graphic design, he was also a painter, a scenographer and an art teacher.
In its diversity, Otto Baumberger's work embodies the history of the Swiss poster in the first half of the 20th century. In his posters, he seeks the most appropriate solutions to convey the message to the public.
His tourist posters for Switzerland's major cities depict a luminous environment where nature is at one with man, which does not disturb the tranquillity of the moment captured by the artist. The cities are set back to show the viewer the beauty of a lake and a mountain in the background.
Baumberger is also one of the precursors of the Sachplakat (object posters); his PKZ coat (circa 1923) being one of the icons of this graphic movement; of the typographic poster and of the International Swiss Style (Brak liqueur (1937), Neue Zürcher Zeitung (1928)).
meubles Gygax-Limberger Co, Zürich
1911
SoldZürich, Specks Cinema, Haus du Pont
1913
CHF 2420.–
Weck Original
1913
SoldCafé St Gotthard, Zürich-Bahnhofstrasse
1913
SoldSeiden-Grieder, Zürich
1913
SoldOriginal Weck
1913
SoldZürich, Restaurant Du Pont
1913
CHF 2420.–
Zürich, Restaurant St-Gotthard
1913
CHF 2930.–
Urkunde die Goldene Medaille
1914
SoldDosenbach's Grosser Schuhmarkt
1915
SoldSpielwaren Ausstellung, Jelmoli S.A. grands magasins Zürich
1915
SoldSenft Wohnung, Einrichtungen, Basel
1916
CHF 2650.–
Festvorstellung Oresteia, Max Reinhardt, Deutsches Theater Berlin, Zürich
1916
CHF 2460.–
Lichtspiele speck's Palast, Untersee expedition
1916
CHF 2370.–
Hotel St-Gotthard, Zürich
1917
CHF 1240.–
Medea, Hofburgtheater Wien
1917
CHF 1880.–
Gastspiel Professor Arthur Nikisch, 1917
1917
CHF 1830.–
Baumann Kölliker & Co., Zürich
1917
CHF 2600.–
Jelmoli Spielwaren
1918
SoldAfrica, film de Max Strohr
1918
SoldSwan
1919
CHF 3200.–
Baumann Bahnofstrasse 25
1919
SoldTurnus, Ausstellung des Schweiz-Kunstverein
1919
SoldSchöllenen-Bahn
1919
SoldExposition Suisse des Beaux-Arts en Amérique
1920
SoldMaler, Bildhauer und Architekten, Ausstellung Gesellschaft Schweiz
1921
CHF 1280.–
PKZ Qualité
1921
CHF 2500.–
Dosenbach, Grosser Schuhmarkt
circa 1923
CHF 1360.–
Doelker
1923
SoldP K Z
circa 1923
SoldStrauliseifen, Winterthur
1923
CHF 1040.–
Lugano, Südschweizerisches Sonnenland - SBB
1924
SoldBaur au Lac, Zürich, Kunhsthaus - Faschingsfest 23 Febr. 1924
1924
SoldSouth
circa 1924
CHF 4450.–
Haarnetz mit der Spinne
circa 1925
CHF 480.–
Sträuli Seifen, Winterthur
1925
CHF 2640.–
Meeting Militaire de Dübendorf
1925
SoldTrink Zürcher Löwenbrau ! Löwenbrau Zürich
1927
SoldBaumann, Fraumünsterstr. 17
1928
SoldBalair, Benützet den Luftweg, Luftverkehrs Union
1928
CHF 1650.–
Neue Zürcher Zeitung, Führendes blatt der Schweiz
1928
SoldZürich, la métropole de la Suisse
1928
SoldLake of Lucerne
1928
SoldVierwaldstättensee
1928
SoldBaumann, Fraumünsterstr. 17
1928
CHF 2600.–
Zürich
1929
SoldZürich die Metropole der Schweiz
1929
Sold40 Jahre Seiden-Grieder
1929
CHF 2190.–
Zurich, capitale de Suisse
1929
SoldZürich
1929
SoldWalsheim Weisse, Walsheim-Brauerei AG, Bayern
circa 1930
SoldOrient-Teppiche, Grands Magasins Jelmoli SA., Zürich
1932
SoldSvizzera, La Linea elettrica del Sempione
1933
CHF 1570.–
Schoellenen Goeschenen Andermatt, Schweiz Switzerland Suisse
1934
SoldEinsiedeln
1934
SoldBlausee, Loetschberg Bahn Railway, Berner Oberland
1934
CHF 2260.–
The electric Simplon line
1934
SoldLa ligne électrique du Simplon, Suisse
1934
SoldBlausee, Loetschberg Bahn Railway, Berner Oberland
1934
SoldThe electric Simplon line
1934
SoldLa Ligne électrique du Saint-Gothard
1935
SoldThe Electric St-Gotthard Line, Switzerland
1935
CHF 1960.–
Zürichsee
1935
SoldInterlaken, Suisse, séjour idéal avril-octobre
1935
SoldVierwaldstättersee schiffahrt - Schweiz
1935
SoldDie Elektrische Gotthardlinie
1935
SoldInterlaken
1935
SoldThunersee, Segelboote - Segelferien - Segelschule
1936
SoldLake Thun, the playground of Switzerland, Bernese Oberland
1936
SoldLes plus belles vacances, en Suisse à forfait
circa 1936
CHF 940.–
Liqueur Brak
1937
SoldZürich, 4ème Meeting Aéronautique International à Zürich, 1937
1937
SoldChrysanthemen im Kunsthaus
1937
CHF 1380.–
Pro Aero, Fördert die Nationale LuftFahrt !
1938
CHF 1190.–
Pro Aero, Soutenez l'Aéronautique Nationale!
1938
SoldDübendorf, Militar flugtage, 1939
1939
SoldZwitserland het land van de electrische spoorwegen
1940
SoldEglisau bridge, before the letter
1940
SoldSwitzerland, all electric trains everywhere
1940
CHF 1620.–
Die Schweiz, im Zeichen elecktrischer Bahnen
1940
SoldGlarnerland Walensee
1943
CHF 1570.–
Dahlien Schau
1946
CHF 1280.–
Sur le Bodan, Bateaux
1948
SoldBodensee, Rundfahrten mit den SBB-Schiffen
1948
SoldSur le Bodan
1948
CHF 90.–
Pianohaus Jecklin, Zürich
1950
SoldVertraut dem Landesring, Mensch sein...
1959
CHF 570.–
IV Internationales Flugmeeting Zürich 1937, REPRODUCTION
circa 1980
CHF 370.–