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Otto BAUMBERGER

(1889 – 1961)

Otto Baumberger is one of the most important graphic designers in Switzerland and is often considered the "spiritual father" of the Swiss poster.
After an apprenticeship as a lithographer with Emil Winter in Zurich, he studied from 1905 to 1907 at the Kunstgewerbeschule (now part of the Zurich University of the Arts). He then went on to complete his training in Munich, Paris and London.
Back in Zurich, he worked as a lithographer and art director in the studio of the famous printer J.E. Wolfensberger from 1911 to 1913, where he created his first poster in 1911.
For more than 40 years, he produced about 250 posters for the tourism, culture, politics and advertising industries.
Baumberger's creative activities were not limited to graphic design, he was also a painter, a scenographer and an art teacher.
In its diversity, Otto Baumberger's work embodies the history of the Swiss poster in the first half of the 20th century. In his posters, he seeks the most appropriate solutions to convey the message to the public.
His tourist posters for Switzerland's major cities depict a luminous environment where nature is at one with man, which does not disturb the tranquillity of the moment captured by the artist. The cities are set back to show the viewer the beauty of a lake and a mountain in the background.
Baumberger is also one of the precursors of the Sachplakat (object posters); his PKZ coat (circa 1923) being one of the icons of this graphic movement; of the typographic poster and of the International Swiss Style (Brak liqueur (1937), Neue Zürcher Zeitung (1928)).

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Original Weck

1913

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Zürich, Restaurant Du Pont

1913

CHF 2420.–

Zürich, Specks Cinema, Haus du Pont

1913

CHF 2420.–

Weck Original

1913

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Zürich, Restaurant St-Gotthard

1913

CHF 2930.–

Café St Gotthard, Zürich-Bahnhofstrasse

1913

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Seiden-Grieder, Zürich

1913

CHF 2800.–

Dosenbach's Grosser Schuhmarkt

1915

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Spielwaren Ausstellung, Jelmoli S.A. grands magasins Zürich

1915

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Lichtspiele speck's Palast, Untersee expedition

1916

CHF 2370.–

Festvorstellung Oresteia, Max Reinhardt, Deutsches Theater Berlin, Zürich

1916

CHF 2460.–

Senft Wohnung, Einrichtungen, Basel

1916

CHF 2650.–

Hotel St-Gotthard, Zürich

1917

CHF 1640.–

Baumann Kölliker & Co., Zürich

1917

CHF 2600.–

Gastspiel Professor Arthur Nikisch, 1917

1917

CHF 1830.–

Medea, Hofburgtheater Wien

1917

CHF 1880.–

Jelmoli Spielwaren

1918

CHF 2680.–

Africa, film de Max Strohr

1918

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Swan

1919

CHF 3200.–

Schöllenen-Bahn

1919

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Turnus, Ausstellung des Schweiz-Kunstverein

1919

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Baumann Bahnofstrasse 25

1919

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Dosenbach, Grosser Schuhmarkt

circa 1920

CHF 1980.–

Doelker

circa 1920

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Exposition Suisse des Beaux-Arts en Amérique

1920

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PKZ Qualité

1921

CHF 2500.–

Maler, Bildhauer und Architekten, Ausstellung Gesellschaft Schweiz

1921

CHF 1280.–

Strauliseifen, Winterthur

1923

CHF 1040.–

P K Z

circa 1923

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Baur au Lac, Zürich, Kunhsthaus - Faschingsfest 23 Febr. 1924

1924

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Lugano, Südschweizerisches Sonnenland - SBB

1924

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South

circa 1924

CHF 4450.–

Sträuli Seifen, Winterthur

1925

CHF 2640.–

Meeting Militaire de Dübendorf

1925

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Haarnetz mit der Spinne

circa 1925

CHF 480.–

Trink Zürcher Löwenbrau ! Löwenbrau Zürich

1927

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Baumann, Fraumünsterstr. 17

1928

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Baumann, Fraumünsterstr. 17

1928

CHF 2600.–

Neue Zürcher Zeitung, Führendes blatt der Schweiz

1928

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Vierwaldstättensee

1928

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Balair, Benützet den Luftweg, Luftverkehrs Union

1928

CHF 1650.–

Lake of Lucerne

1928

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Zürich, la métropole de la Suisse

1928

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Zürich

1929

CHF 4830.–

Zurich, capitale de Suisse

1929

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Zürich

1929

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40 Jahre Seiden-Grieder

1929

CHF 2190.–

Zürich die Metropole der Schweiz

1929

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Walsheim Weisse, Walsheim-Brauerei AG, Bayern

circa 1930

CHF 2870.–

Orient-Teppiche, Grands Magasins Jelmoli SA., Zürich

1932

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Svizzera, La Linea elettrica del Sempione

1933

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Blausee, Loetschberg Bahn Railway, Berner Oberland

1934

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Einsiedeln

1934

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La ligne électrique du Simplon, Suisse

1934

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Schoellenen Goeschenen Andermatt, Schweiz Switzerland Suisse

1934

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The electric Simplon line

1934

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Vierwaldstättersee schiffahrt - Schweiz

1935

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Zürichsee

1935

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The Electric St-Gotthard Line, Switzerland

1935

CHF 1550.–

Interlaken, Suisse, séjour idéal avril-octobre

1935

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Die Elektrische Gotthardlinie

1935

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Interlaken

1935

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La Ligne électrique du Saint-Gothard

1935

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Thunersee, Segelboote - Segelferien - Segelschule

1936

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Les plus belles vacances, en Suisse à forfait

circa 1936

CHF 940.–

Lake Thun, the playground of Switzerland, Bernese Oberland

1936

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Chrysanthemen im Kunsthaus

1937

CHF 1380.–

Zürich, 4ème Meeting Aéronautique International à Zürich, 1937

1937

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Liqueur Brak

1937

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Pro Aero, Fördert die Nationale LuftFahrt !

1938

CHF 1190.–

Pro Aero, Soutenez l'Aéronautique Nationale!

1938

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Dübendorf, Militar flugtage, 1939

1939

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Die Schweiz, im Zeichen elecktrischer Bahnen

1940

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Switzerland, all electric trains everywhere

1940

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Eglisau bridge, before the letter

1940

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Zwitserland het land van de electrische spoorwegen

1940

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Glarnerland Walensee

1943

CHF 1570.–

Dahlien Schau

1946

CHF 1280.–

Sur le Bodan, Bateaux

1948

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Bodensee, Rundfahrten mit den SBB-Schiffen

1948

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Pianohaus Jecklin, Zürich

1950

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Vertraut dem Landesring, Mensch sein...

1959

CHF 570.–