Otto BAUMBERGER
(1889 – 1961)
Otto Baumberger is one of the most important graphic designers in Switzerland and is often considered the "spiritual father" of the Swiss poster.
After an apprenticeship as a lithographer with Emil Winter in Zurich, he studied from 1905 to 1907 at the Kunstgewerbeschule (now part of the Zurich University of the Arts). He then went on to complete his training in Munich, Paris and London.
Back in Zurich, he worked as a lithographer and art director in the studio of the famous printer J.E. Wolfensberger from 1911 to 1913, where he created his first poster in 1911.
For more than 40 years, he produced about 250 posters for the tourism, culture, politics and advertising industries.
Baumberger's creative activities were not limited to graphic design, he was also a painter, a scenographer and an art teacher.
In its diversity, Otto Baumberger's work embodies the history of the Swiss poster in the first half of the 20th century. In his posters, he seeks the most appropriate solutions to convey the message to the public.
His tourist posters for Switzerland's major cities depict a luminous environment where nature is at one with man, which does not disturb the tranquillity of the moment captured by the artist. The cities are set back to show the viewer the beauty of a lake and a mountain in the background.
Baumberger is also one of the precursors of the Sachplakat (object posters); his PKZ coat (circa 1923) being one of the icons of this graphic movement; of the typographic poster and of the International Swiss Style (Brak liqueur (1937), Neue Zürcher Zeitung (1928)).
meubles Gygax-Limberger Co, Zürich
1911
Sold
Zürich, Restaurant Du Pont
1913
CHF 2420.–
Zürich, Restaurant St-Gotthard
1913
Sold
Seiden-Grieder, Zürich
1913
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Original Weck
1913
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Weck Original
1913
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Café St Gotthard, Zürich-Bahnhofstrasse
1913
Sold
Zürich, Specks Cinema, Haus du Pont
1913
CHF 2420.–
Urkunde die Goldene Medaille
1914
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Dosenbach's Grosser Schuhmarkt
1915
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Spielwaren Ausstellung, Jelmoli S.A. grands magasins Zürich
1915
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Festvorstellung Oresteia, Max Reinhardt, Deutsches Theater Berlin, Zürich
1916
CHF 2460.–
Faco, Flüssiqes Linoleum & Parquet Wachs, Forster Altorfer & Co, Zürich
1916
CHF 48.–
Senft Wohnung, Einrichtungen, Basel
1916
CHF 2650.–
Lichtspiele speck's Palast, Untersee expedition
1916
CHF 2170.–
Hotel St-Gotthard, Zürich
1917
CHF 1240.–
Baumann Kölliker & Co., Zürich
1917
CHF 2600.–
Medea, Hofburgtheater Wien
1917
Price upon request
Gastspiel Professor Arthur Nikisch, 1917
1917
CHF 1830.–
Jelmoli Spielwaren
1918
Sold
Africa, film de Max Strohr
1918
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Baumann Bahnofstrasse 25
1919
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Schöllenen-Bahn
1919
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Turnus, Ausstellung des Schweiz-Kunstverein
1919
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Swan
1919
CHF 3200.–
Exposition Suisse des Beaux-Arts en Amérique
1920
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Maler, Bildhauer und Architekten, Ausstellung Gesellschaft Schweiz
1921
CHF 1280.–
PKZ Qualité
1921
CHF 2370.–
Strauliseifen, Winterthur
1923
CHF 1040.–
Dosenbach, Grosser Schuhmarkt
circa 1923
CHF 1360.–
Doelker
1923
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PKZ
circa 1923
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Baur au Lac, Zürich, Kunhsthaus - Faschingsfest 23 Febr. 1924
1924
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Möbel-Hurst, Zürich
circa 1924
CHF 2740.–
Lugano, Südschweizerisches Sonnenland - SBB
1924
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South
circa 1924
CHF 4450.–
Sträuli Seifen, Winterthur
1925
CHF 2840.–
Meeting Militaire de Dübendorf
1925
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Trink Zürcher Löwenbrau ! Löwenbrau Zürich
1927
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Vierwaldstättensee
1928
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Neue Zürcher Zeitung, Führendes blatt der Schweiz
1928
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Baumann, Fraumünsterstr. 17
1928
CHF 2600.–
Baumann, Fraumünsterstr. 17
1928
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Zürich, la métropole de la Suisse
1928
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Lake of Lucerne
1928
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Balair, Benützet den Luftweg, Luftverkehrs Union
1928
CHF 1650.–
40 Jahre Seiden-Grieder
1929
Price upon request
Zurich, capitale de Suisse
1929
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Zürich
1929
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Zürich die Metropole der Schweiz
1929
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Zürich
1929
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Walsheim Weisse, Walsheim-Brauerei AG, Bayern
circa 1930
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Fein-Kaller
1930
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Orient-Teppiche, Grands Magasins Jelmoli SA., Zürich
1932
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Svizzera, La Linea elettrica del Sempione
1933
CHF 1570.–
Einsiedeln
1934
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Schoellenen Goeschenen Andermatt, Schweiz Switzerland Suisse
1934
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La ligne électrique du Simplon, Suisse
1934
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Blausee, Loetschberg Bahn Railway, Berner Oberland
1934
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The electric Simplon line
1934
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Blausee, Loetschberg Bahn Railway, Berner Oberland
1934
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The electric Simplon line
1934
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Zürichsee
1935
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Vierwaldstättersee schiffahrt - Schweiz
1935
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The Electric St-Gotthard Line, Switzerland
1935
CHF 1860.–
Interlaken, Suisse, séjour idéal avril-octobre
1935
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Die Elektrische Gotthardlinie
1935
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La Ligne électrique du Saint-Gothard
1935
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Interlaken
1935
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Les plus belles vacances, en Suisse à forfait
circa 1936
CHF 940.–
Thunersee, Segelboote - Segelferien - Segelschule
1936
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Lake Thun, the playground of Switzerland, Bernese Oberland
1936
Sold
Liqueur Brak
1937
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Chrysanthemen im Kunsthaus
1937
CHF 1380.–
Zürich, 4ème Meeting Aéronautique International à Zürich, 1937
1937
Sold
Pro Aero, Soutenez l'Aéronautique Nationale!
1938
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Pro Aero, Fördert die Nationale LuftFahrt !
1938
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Schweizerische Landesaustellung, Exposition Nationale Suisse, Zürich 1939
1938
Sold
Dübendorf, Militar flugtage, 1939
1939
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Eglisau bridge, before the letter
1940
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Zwitserland het land van de electrische spoorwegen
1940
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Die Schweiz, im Zeichen elecktrischer Bahnen
1940
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Switzerland, all electric trains everywhere
1940
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Glarnerland Walensee
1943
CHF 1570.–
Dahlien Schau
1946
CHF 1280.–
Sur le Bodan
1948
CHF 90.–
Sur le Bodan, Bateaux
1948
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Bodensee, Rundfahrten mit den SBB-Schiffen
1948
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Pianohaus Jecklin, Zürich
1950
Sold
Vertraut dem Landesring, Mensch sein...
1959
CHF 570.–
IV Internationales Flugmeeting Zürich 1937, REPRODUCTION
circa 1980
CHF 370.–