Charles LOUPOT
(1892 – 1962)
Charles Loupot is one of the major creators in the history of the poster, known for his posters for the furniture of the Galerie Barbès, the Voisin cars, Peugeot, Twinning tea, Valentine paintings, Ambre Solaire and above all St. Raphaël and the Canton Furs (Fourrures Canton).
Born in Nice, France, his family moved to Lausanne, Switzerland in 1907. In 1911, he took painting lessons and experimented with lithography at the Ecole des Beaux-Arts in Lyon. The outbreak of the First World War brought his studies to an abrupt end and Loupot was among the first to be sent to the front. He was quickly wounded and sent back to his parents in Lausanne for a period of convalescence. Loupot then resumed creation and, in 1916, his drawings were published in "La feuille d'Avis de Lausanne". His studio became a popular meeting place for a whole series of creative artists based in Lausanne, including the photographer Émile Gos and the writer Charles Ramuz. During this period, he designed more than 60 posters, including the famous poster for the Canton Furs in 1924.
Charles Loupot then moved to Paris and began working for the Maison Devambez. His innovative posters for the automobile company Voisin quickly made him a pioneering figure in design and represented a radical break with the established Art Nouveau style. Loupot and Cassandre, as well as Paul Colin and Jean Carlu, were then nicknamed "Les Mousquetaires" by the critics, and are considered the forerunners of a new era in the field of posters. Loupot was chosen as one of the four official poster artists to represent the 1925 International Exhibition of Modern Decorative and Industrial Arts. In 1931, Loupot founded the "Alliance Graphique" agency with Cassandre, which was to disappear in the second half of the 1930s. In 1937, he worked for the St. Raphaël Quinquina aperitif brand and modified their visual identity.
After the war, he became the artistic director of the advertising agency "Les Arcs" in Paris. He created advertising campaigns for the Nicolas wine house, for St. Raphaël and Vichy Célestins. His meticulous drawings push the limits more and more towards abstraction, as can be seen with the two waiters, one white, one red, on the St. Raphael advertisements.
Loupot's works were made in lithography. He also experimented with one of the first precursors of airbrush. Each composition is carefully planned with the help of models. Loupot's work is marked by the great graphic developments of the 20th century, especially by Swiss design and typography as well as the German Sachplakat.
Rentrée des classes, Innovation, Lausanne
1912
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Meubles progrès, Tapis d'Orient
1914
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Etrennes au Progrès
1917
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Seiden-Grieder
1918
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Grieder-Zürich, Soies, articles de mode, confection
circa 1918
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Nouveautés Bonnard, Lausanne
1918
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Lausanne, Fourrures F. Canton
circa 1918
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Lausanne, Innovation
circa 1918
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Savon Plantol
1919
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Raga, La plus fine cigarette orientale, Arslanian & Nedjati, Genève
1919
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Cigarettes Mekka
1919
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Fourrures Canton, La chaux de Fonds, fond blanc
1919
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SATO, valse lente
1919
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Philippossian & Cie
1920
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Cigarettes Ophir
circa 1920
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Cigarettes Mekka
1920
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Metzger, Waschemagazine, Blanchisserie
1920
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PKZ
1921
CHF 14900.–
PKZ, Burger-Kehl & Co.
1921
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Chocolat Cailler
1921
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Cailler, Chocolat au lait
1921
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Durable Hemden
1922
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Durable Hemden
circa 1922
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La femme à la robe rouge et bleue
circa 1922
CHF 650.–
Sato, cigarettes Egyptiennes, (création 1919)
circa 1922
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Genève, Grand Prix Suisse, Motos, Side-cars, Voiturettes
1924
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Fourrures Canton, 24 Rue de Bourg - Lausanne
1924
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Fiera Internazionale Francoforte
1925
CHF 4200.–
Peinture Valentine, homme peignant sa chaise
1929
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Peinture Valentine
circa 1929
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Cigarettes SATO
circa 1930
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Canton Fourrures, 1st blue edition circa 1930
circa 1930
CHF 4350.–
Twining
1930
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Cigarettes SATO
circa 1930
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Cigarettes SATO
circa 1930
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Cigarettes SATO
circa 1930
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Cigarettes Ophir
circa 1930
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Cigarettes Ophir
circa 1930
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Cigarettes Sato
circa 1930
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Cigarettes Sato
circa 1930
CHF 145.–
St Raphaël
circa 1935
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Les meubles des Galeries Barbes sont en vente à Grenoble
circa 1935
CHF 2800.–
Sérodent
1935
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Mirus, Poêle à bois, Fonderies de Tréveray (Meuse).
circa 1935
CHF 1670.–
Valisère, une lingerie incomparable,
1937
CHF 150.–
Quinquina St.Raphaël
1937
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Essoluble, l'huile supérieure pour autos
1938
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St. Raphaël, Quinquina
1939
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St. Raphaël, Quinquina
1939
CHF 440.–
Peinture Valentine
circa 1945
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St Raphaël Quiquina Rouge Blanc
1948
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St Raphaël Quiquina Rouge Blanc
1948
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St Raphaël, Quinquina rouge blanc
1948
CHF 145.–
St Raphael Quinquina, thermomètre
1948
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Lausanne, Canton Fourrures, Rue de Bourg
1949
CHF 2350.–
Canton Fourrures
circa 1949
CHF 1970.–
Saint Raphaël Quinquina, soirée des ramoneurs (1948)
circa 1950
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St Raphaël, quinquina, Rouge Blanc
circa 1950
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St Raphaël quinquina
circa 1950
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Saint-Raphaël Quinquina
circa 1950
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St- Raphael, Quinquina
circa 1950
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St Raphaël apéritif, en vente ici
circa 1952
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St Raphael, Tarif des Consommations
circa 1955
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St Raphaël Apéritif, en vente ici
circa 1955
CHF 475.–
Horloge Publicitaire Saint-Raphaël Quinquina
1955
CHF 450.–
Rapha, vin doux naturel
1958
CHF 2400.–
St Raphaël
1959
CHF 490.–
Championnat de chiens de police, Quinquina St. Raphaël
1959
CHF 450.–
ST RAPHAEL
1969
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Exposition "Charles Loupot, Affiches de 1916 à 1960" Musée des arts décoratifs, Lausanne
1980
CHF 290.–
Valentine, Peinture toute fraîche
circa 1990
CHF 650.–