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Charles LOUPOT

(1892 – 1962)

Charles Loupot is one of the major creators in the history of the poster, known for his posters for the furniture of the Galerie Barbès, the Voisin cars, Peugeot, Twinning tea, Valentine paintings, Ambre Solaire and above all St. Raphaël and the Canton Furs (Fourrures Canton).

Born in Nice, France, his family moved to Lausanne, Switzerland in 1907. In 1911, he took painting lessons and experimented with lithography at the Ecole des Beaux-Arts in Lyon. The outbreak of the First World War brought his studies to an abrupt end and Loupot was among the first to be sent to the front. He was quickly wounded and sent back to his parents in Lausanne for a period of convalescence. Loupot then resumed creation and, in 1916, his drawings were published in "La feuille d'Avis de Lausanne". His studio became a popular meeting place for a whole series of creative artists based in Lausanne, including the photographer Émile Gos and the writer Charles Ramuz. During this period, he designed more than 60 posters, including the famous poster for the Canton Furs in 1924.

Charles Loupot then moved to Paris and began working for the Maison Devambez. His innovative posters for the automobile company Voisin quickly made him a pioneering figure in design and represented a radical break with the established Art Nouveau style. Loupot and Cassandre, as well as Paul Colin and Jean Carlu, were then nicknamed "Les Mousquetaires" by the critics, and are considered the forerunners of a new era in the field of posters. Loupot was chosen as one of the four official poster artists to represent the 1925 International Exhibition of Modern Decorative and Industrial Arts. In 1931, Loupot founded the "Alliance Graphique" agency with Cassandre, which was to disappear in the second half of the 1930s. In 1937, he worked for the St. Raphaël Quinquina aperitif brand and modified their visual identity.

After the war, he became the artistic director of the advertising agency "Les Arcs" in Paris. He created advertising campaigns for the Nicolas wine house, for St. Raphaël and Vichy Célestins. His meticulous drawings push the limits more and more towards abstraction, as can be seen with the two waiters, one white, one red, on the St. Raphael advertisements.

Loupot's works were made in lithography. He also experimented with one of the first precursors of airbrush. Each composition is carefully planned with the help of models. Loupot's work is marked by the great graphic developments of the 20th century, especially by Swiss design and typography as well as the German Sachplakat.

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Rentrée des classes, Innovation, Lausanne

1912

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Meubles progrès, Tapis d'Orient

1914

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Etrennes au Progrès

1917

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Seiden-Grieder

1918

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Lausanne, Fourrures F. Canton

circa 1918

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Nouveautés Bonnard, Lausanne

1918

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Grieder-Zürich, Soies, articles de mode, confection

circa 1918

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Lausanne, Innovation

circa 1918

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SATO, valse lente

1919

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Raga, La plus fine cigarette orientale, Arslanian & Nedjati, Genève

1919

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Savon Plantol

1919

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Cigarettes Mekka

1919

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Fourrures Canton, La chaux de Fonds, fond blanc

1919

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Cigarettes Ophir

circa 1920

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Cigarettes Mekka

1920

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Philippossian & Cie

1920

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Metzger, Waschemagazine, Blanchisserie

1920

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Chocolat Cailler

1921

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PKZ, Burger-Kehl & Co.

1921

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Cailler, Chocolat au lait

1921

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PKZ

1921

CHF 13900.–

La femme à la robe rouge et bleue

circa 1922

CHF 650.–

Sato, cigarettes Egyptiennes, (création 1919)

circa 1922

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Durable Hemden

1922

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Fourrures Canton, 24 Rue de Bourg - Lausanne

1924

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Genève, Grand Prix Suisse, Motos, Side-cars, Voiturettes

1924

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Fiera Internazionale Francoforte

1925

CHF 4200.–

Peinture Valentine, homme peignant sa chaise

1929

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Peinture Valentine

circa 1929

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Twining

1930

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Canton Fourrures, 1st blue edition circa 1930

circa 1930

CHF 4350.–

Cigarettes SATO

circa 1930

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Cigarettes SATO

circa 1930

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Cigarettes Sato

circa 1930

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Cigarettes SATO

circa 1930

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Cigarettes Ophir

circa 1930

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Cigarettes Ophir

circa 1930

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Cigarettes SATO

circa 1930

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Mirus, Poêle à bois, Fonderies de Tréveray (Meuse).

circa 1935

CHF 1670.–

Sérodent

1935

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Les meubles des Galeries Barbes sont en vente à Grenoble

circa 1935

CHF 2800.–

St Raphaël

circa 1935

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Quinquina St.Raphaël

1937

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Valisère, une lingerie incomparable,

1937

CHF 150.–

Essoluble, l'huile supérieure pour autos

1938

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St. Raphaël, Quinquina

1939

CHF 440.–

St. Raphaël, Quinquina

1939

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Peinture Valentine

circa 1945

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St Raphaël, Quinquina rouge blanc

1948

CHF 170.–

St Raphaël Quiquina Rouge Blanc

1948

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St Raphael Quinquina, thermomètre

1948

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Canton Fourrures

circa 1949

CHF 1970.–

Lausanne, Canton Fourrures, Rue de Bourg

1949

CHF 2350.–

St Raphaël, quinquina, Rouge Blanc

circa 1950

CHF 220.–

St Raphaël quinquina

circa 1950

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Saint Raphaël Quinquina, soirée des ramoneurs (1948)

circa 1950

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Saint-Raphaël Quinquina

circa 1950

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St- Raphael, Quinquina

circa 1950

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St Raphaël apéritif, en vente ici

circa 1952

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St Raphaël Apéritif, en vente ici

circa 1955

CHF 475.–

Horloge Publicitaire Saint-Raphaël Quinquina

1955

CHF 450.–

St Raphael, Tarif des Consommations

circa 1955

CHF 220.–

Rapha, vin doux naturel

1958

CHF 2400.–

St Raphaël

1959

CHF 950.–

Championnat de chiens de police, Quinquina St. Raphaël

1959

CHF 550.–

ST RAPHAEL

1969

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Exposition "Charles Loupot, Affiches de 1916 à 1960" Musée des arts décoratifs, Lausanne

1980

CHF 290.–

Valentine, Peinture toute fraîche

circa 1990

CHF 650.–