The adventure of Galerie 1 2 3 begins in April 1977, when Jean-Daniel Clerc discovers by chance twenty-one vintage posters under a wooden floor. They had been slid there in the 1920s as simple insulating material! The posters depict a Renault Grand Sport car at full speed. The beauty of the image, the quality of the colours and of the lithographic printing enthral Jean-Daniel Clerc – incidentally, he still owns a copy of this poster in his private collection.
After completing his studies in French literature, he embarks on a frantic quest for vintage posters. Although he sold some of his initial finds at the Geneva flea market, Jean-Daniel Clerc quickly understands the importance of this vanishing heritage. From then on, he relentlessly pursues his work of preserving and promoting vintage posters. He opens the Galerie 1 2 3 in 1983, meets with a number of pioneering collectors and the first dealers in Paris and New York, publishes specialised books, notably on winter sports posters, and collaborates on numerous exhibitions in Switzerland, the United States, Singapore and London.
In 1993, together with Robert Garvin, he sets up a workshop for the conservation and restoration of vintage posters in the centre of Geneva, developing over the years a unique know-how in the preservation of works on paper.
In 1996, Jean-Daniel Clerc takes part in the foundation of the IVPDA (International Vintage Poster Dealers Association), the umbrella association of original vintage posters dealers, of which he was one of the vice-presidents for several years, as well as an active expert on the authentication committee.
After more than 40 years of passion and challenges, Jean-Daniel Clerc still feels a great pride in participating in the rescue of a historical and artistic heritage that magnificently illustrates the last 150 years.
Jean-Daniel Clerc
Master in General Linguistic and French litterature.
Founder and Director of Galerie 1 2 3.
Collector and dealer established since 1977.
Writer and historian on vintage poster.
Founding member of the International Vintage Poster Dealer Association.
Member of the Authenticity committee and ex vice president of the IVPDA.
Expert for insurances and Swiss Courts.
Art historian MA - Head of research and communications
Head of research and publications, specialised in original vintage posters
After a BA in History of Art and Philosophy at the university of Geneva, she graduated from the Sotheby's Institute of Art (London) with a MA in Fine and Decorative Arts and from the IESA (Paris) with a MA in Marché de l'Art (Art Business). She has collaborated with numerous auction houses, art dealers and galleries internationally. She works mainly in the UK and in Switzerland.
She is also a drama director and an actress, currently working with the Demidov Studio London.
Head of the Studio for conservation and restoration of vintage posters.
Artist, painter. Graduated in Fine Art and Art History from Winchester School of Art and Southampton University, UK, 1988.
Back-office manager.
Journalist, co-author of the book "Affiches et Chemin de Fer, un duo inséparable".
In charge of the poster catalogue and the visual identity of the gallery.
Graphic designer, story writer and comic book author.
In charge of the inventory for the Photo123.ch website. "Jazz and musicians" expert of the gallery.
Cameraman and photographer, passionate jazz enthusiast, member of the committee of the "Jazz sous les étoiles" festival in St-Luc, Valais.
Over the years, Galerie 1 2 3 has built up two distinct collections. On the one hand, the Jean-Daniel Clerc Collection, which remains private to this day; on the other hand, the Galerie 1 2 3 Collection, which is available for sale. Both collections underline the cultural, historical and artistic importance of vintage posters.
While the Jean-Daniel Clerc Collection, intended as a heritage collection, works primarily to preserve historical posters from Switzerland and Geneva, the Galerie 1 2 3 Collection brings together the finest tourism and advertising posters from around the world, from the end of the 19th century to the present day. It features an extraordinary graphic variety, reflecting the evolution of products, activities and customs over the last 150 years: tourism, travel and transport, winter sports, but also brands and consumer products, drinks, food, cars, cycles and motorbikes, political campaigns and much more.
The Galerie 1 2 3 Collection highlights the Swiss school of graphic design, to which poster art owes so many innovations, including photomontage, Hyperrealism (Sachplakat) and the International Swiss Style (The Swiss Grid). The corpus of Swiss posters in the Galerie 1 2 3 Collection is without doubt one of the most important in the world.
Finally, enamelled plates, advertising objects and cartons, lithographed boxes, suitcase labels and scale models of airliners complete the Galerie 1 2 3 Collection's offer.
Regularly updated and enriched, the gallery's website (www.galerie123.com) currently contains some 14’000 photos of vintage posters. It is a worldwide reference for historians, graphic designers and collectors alike, and has been selected to be digitally preserved by the Web Archive Switzerland of the Swiss National Library.
In addition to its vast corpus of digital photos, Galerie 1 2 3 also has 10’000 other non-digitised photos of vintage posters on silver paper in its archives. Through this photographic reference material, the gallery contributes to the iconography of numerous publications (books, newspapers, magazines, etc.) by making images available.
Thanks to his unique knowledge, Jean-Daniel Clerc is regularly called upon as an expert by important heritage preservation institutions such as museums, libraries and archives, but also by art fairs, businesses and insurance companies.
Jean-Daniel Clerc and his colleagues are pleased to make this knowledge and expertise available to the public.
A short history of the Galerie by JD Clerc.
‘ The Galerie 1 2 3 adventure began in April 1977, when I discovered by accident twenty-one old posters under an old wooden floor. They had been slipped there in the 1920s as simple insulating material! They depict a Renault Grand Sport car at full speed. The beauty of the image, the quality of the colours and the lithographic printing fascinated me. I still treasure a copy of this poster in my private collection. At the same time, I've there found my vocation: to safeguard a period in the history of communications that is in danger of being forgotten.
After a Master's degree in general linguistics and French literature, I began my quest for vintage posters. There was an urgent need: at the time when I began my activity as a collector and dealer, advertising posters were not considered as art, but as simple ‘advertising’ that didn't deserve to be saved from the rubbish bin!
In 1983, I opened Galerie 1 2 3 in Geneva. Over the years, I have managed to meet the main ‘pioneers’ of the old poster, the guardians of a knowledge that is in the process of disappearing: dealers and collectors in Paris and New York who encourage me and help me with my research. I've also had the opportunity to sign specialist books, mainly on winter sports posters, while collaborating on numerous exhibitions in Switzerland, the United States, London and Singapore.
In 1993, following a meeting with the artist Robert Garvin, Galerie 1 2 3 opened its own studio for the conservation and restoration of vintage posters in the centre of Geneva, developing over the years a unique expertise in the conservation of works on paper, based on consolidation and restoration techniques that are never invasive, always gentle and reversible.
In 1996, I was one of the founding members of the IVPDA (International Vintage Poster Dealers Association), the leading association of dealers in original vintage posters, of which I was one of the vice-presidents for several years, as well as an active expert on the authentication committee.
Today, Galerie 1 2 3 has one of the largest collections of original vintage posters in the world. Collected over more than forty years, this exceptional visual treasure illustrates a wide range of subjects, from travel and advertising to the arts, transport, sport, leisure and entertainment.
From the start, I wanted Galerie 1 2 3 to be more than just a commercial activity; I wanted it to play an active part in the preservation of a graphic heritage that had been neglected for far too long, both through its meticulous research on dates, artists, printers and companies, and through its never-before-seen analyses of certain important posters. Historical interest and the thrill of discovery have always been my guiding principles.
JD Clerc
