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This composition of Jeker has been granted by the Swiss Poster Award in 1991. It is created for three different exhibitions held simultaneously at the Musée de l’Elysée at Lausanne in 1991. Jeker designs each poster separately but they constitute intelligently a triptych.The first poster of the composition refers to the exhibition on the celebration of the 70 years of the magazine “L’illustré”.
The meticulous and quite dispersed typography of Jeker that generates the word “Photo“ calls the viewers to interpret the interplay between the text and the images. Hence, Jeker adds also the sign of a question mark on the poster of “Lee Friendlander”, connoting a question on the urban lifestyle.
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