Erik Nitsche was a pioneer in the design of books, annual reports, and other printed material that relied on meticulous attention to the details of page composition, the elegance of simple type presentation, and the juxtaposition of elements on a page. His hallmarks were impeccably clear design, brilliant colors, smart typography, and an adherence to particular geometric foundations.
General Dynamics was founded in 1952 with the merger of 'Electric Boat' and 'Canadair Ltd'. General Dynamics has different activities in scientific research, such as atomic energy, electricity, electronic intelligence and space dynamics. They produce aircraft, rockets, nuclear power stations, medical instruments against cancer etc. They built the USS Nautilus, the first nuclear-powered submarine.
Eric Nitsche, as Art director, designed the famous three series of posters for General Dynamics between 1955 and 1960 at the occasion of the IAEA conferences. They are now in museum collections and are prized by avant-garde collectors. The complete collection is very rare and hard to complete.
The International Conference on the Peaceful Uses of Atomic Energy was helded at the United Nations in Geneva From 8 to 20 August 1955. The foundation in 1956 of the International Atomic Energy Agency (IAEA) is a result of this conference. A second conference was also helded in 1958 in Geneva.
Exploring the Universe 1957-1958
Series of 7 posters displayed during the second international conference on the peaceful uses of atomic energy in Geneva, September 1958.
Triga is an inherently safe training, research, isotope-production reactor designed and manufactured by the General Atomic Division. This reactor was exhibited to the public in Geneva during the Second International Conference on the Peaceful Uses of Atomic Energy, September 1958.
Atom for peace
First series, printed in 2 sets in 1955 and 1956. 1st set: 6 posters printed in 1955, to promote the pacific use of atomic energy, on the occasion of the International Conference on the Peaceful Uses of Atomic Energy, Geneva 1955 2nd set: 5 posters printed in 1956
Exploring the universe
Second series designed in 1957 and 1958, to show the research activities of the company, on the occasion of the second International Conference on the Peaceful Uses of Atomic Energy, Geneva 1958. At this occasion the atomic reactor Triga was presented to the public.
Energy and industrial products
Third series printed in 1959 & 1960, to promote the different GD divisions
GD Division acquisition or opening
General Dynamics was founded in 1952 with the merger of Electric Boat and Canadair Ltd. Electro Dynamics was a division of Electric Boat.
- Electric Boat (founded in 1891) merged in 1952.
- Electro Dynamics (founded in 1880) merged in 1952.
- Canadair (founded in 1942) merged in 1952.
- Convair (founded in 1908) acquisition in 1954.
- General Atomic opened in 1955.
- Stromberg-Carlson (founded in 1894) acquisition in 1955.
- Liquid Carbonic (founded in 1888) acquisition in 1957.
- Material Service (founded in 1919) acquisition in 1959.
Erik Nitsche Biography (1908 - 1998)
Erik Nitsche studied in Lausanne, Switzerland, and moved to the United States at the age of 26, where he had a successful career as graphic designer and art director. In 1955 he was hired as art director for the engineering company General Dynamics. He designed a breakthrough series of posters, in addition to designing their corporate image, annual reports, and advertising. After 1960's he worked mainly on children's books.
Erik Nitsche Golf poster 1956
International Golf Championship Trophy and the Canada Cup Wentworth 1956. Inside the General Dynamics collection, we found this unusual Golf poster by Erik Nitsche.