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Zürich, Waschanstalt AG – Vintage poster – Robert HARDMEYER – 1915 Sold

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Original vintage poster Zürich, Waschanstalt AG

Robert HARDMEYER

circa 1915

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128 x 90 cm
50 x 35 inch

A fabulous avant garde poster for a laundry company in Zürich. This design was created by Robert Hardmeyer in 1904 and printed in small size. The totally new style of this proud root dressed in a freshly-laundered tuxedo shirt, created a visual shock and was a revolution in the advertisement history. It was so good that it becomes for one century the logo of the company.

This brilliant poster could be considered as the source of inspiration for the "SachPlakat" posters. Even though it is an animal, it shows many characteristics of the object poster: one subject, just the name of the company, high quality paper and bright colors which were beautifully printed in lithography on stone.

We are selling here the large Swiss size original poster printed in circa 1915. One of the most important vintage Swiss poster, held in museum collection and prized by avant-garde collector.

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Our work consists in safekeeping the artistic heritage of advertising that we consider as a sociological trace of the twentieth century civilization. Our restoration studio proposes unique know-how in the conservation of old paper, of museum mounting and restoration of vintage poster. If you have an original old poster, Galerie 1 2 3 Studio is at your service.

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The posters we propose are veritable pieces of historic heritage, which have a collector’s value. We offer a service of authenticity and original vintage poster certification and propose detailed condition reports including an Official Certificate of authenticity.

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