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"A new "Chance" fresh and sparkling"
As for his 1991 campaign for "Coco, l'esprit de Chanel", Jean-Paul Goude plays with dimensions: a miniature woman leans on a giant perfume bottle. On a white background, the model Charlotte di Calypso, also dressed in white, seems to float on the perfume bottle, whose cap jumps like the cork of a champagne bottle.
The simplicity of the design is reinforced by the typographical similarity of the words "Chance" and "Chanel".
Lightness and youthful freshness combine with a sparkling cheerfulness without denying the elegance of the Chanel woman.
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